The Obuv Rossii group of companies sums up the 2016 of the year in the direction of e-commerce. Over the indicated period, total sales of all online stores owned by the company - Westfalika.ru, Emilia-Estra.ru, Westfalika-Home.ru and Rossita.com - increased by 50%, the average check increased by 5%.
40% amounted to traffic growth of the company's main online store - Westfalika.ru. The share of mobile audience continues to increase: in 2016, by 7%, and now every third visitor visits the site from a smartphone or tablet. The region with the highest traffic at the end of the 2016 year was Novosibirsk, the leader in incoming orders was Yekaterinburg.
“One of the key tasks for this 2017 year is to develop mobile sales,” says Sofia Makarevich, Internet Projects Manager, Obuv Rossii GK. “In 2017, we expect that the share of the mobile audience of our sites will exceed 45%, so we plan to launch an updated mobile version of the site Westfalika.ru.”
Obuv Rossii entered the e-commerce market in March 2014. Over the past two years, the range of Obuv Rossii online platforms has expanded significantly - now it includes shoes, clothing, various accessories and related products. So, on the website of the Westfalika.ru online store, more than 5000 SKUs are presented. Obuv Rossii group of companies was founded in 2003, head office is located in Novosibirsk. The main business areas are shoe production, retail and wholesale of shoes and related products. Obuv Rossii develops five shoe chains: Westfalika (mono-brand, mid-price segment), Peshekhod (multi-brand shoe supermarket), Emilia Estra (shoes boutique), Rossita (shop for the whole family) and Lisette (fashion shoe stores). Shoe network Obuv Rossii currently has more than 450 stores in more than 100 cities. RAEX (Expert RA) assigned the Group a credit rating of "A+" (very high level of creditworthiness), the third sub-level, a "stable" outlook. The company's revenue in 2015 according to RAS amounted to 9 billion rubles, net profit - 1,3 billion rubles. The company operates online stores westf