In 2017, Obuv Rossii predicts further traffic growth on its online sites
Sales of online stores GK Obuv Rossii in 2016 increased 1,5 times
The Obuv Rossii group of companies sums up the 2016 of the year in the direction of e-commerce. Over the indicated period, total sales of all online stores owned by the company - Westfalika.ru, Emilia-Estra.ru, Westfalika-Home.ru and Rossita.com - increased by 50%, the average check increased by 5%.
40% amounted to traffic growth of the company's main online store - Westfalika.ru. The share of mobile audience continues to increase: in 2016, by 7%, and now every third visitor visits the site from a smartphone or tablet. The region with the highest traffic at the end of the 2016 year was Novosibirsk, the leader in incoming orders was Yekaterinburg.
“One of the key tasks for this 2017 year is to develop mobile sales,” says Sofia Makarevich, Internet Projects Manager, Obuv Rossii GK. “In 2017, we expect that the share of the mobile audience of our sites will exceed 45%, so we plan to launch an updated mobile version of the site Westfalika.ru.”
Shoes of Russia entered the e-commerce market in March 2014. Over the past two years, the range of online shoes "Shoe of Russia" has expanded significantly - now it includes shoes, clothes, various accessories and related products. So, on the website of the online store Westfalika.ru there are more than 5000 SKUs.
The Obuv Rossii group of companies was founded in 2003; its head office is located in Novosibirsk. The main business areas are footwear production, retail and wholesale trade in footwear and related products. Obuv Rossii is developing five shoe chains: Westfalika (mono-brand, mid-price segment), Pedestrian (multi-brand shoe supermarket), Emilia Estra (shoes boutique), Rossita (store for the whole family) and Lisette (fashion shoe salons). The shoe chain "Obuv Rossii" today has more than 450 stores in more than 100 cities. RAEX (Expert RA) assigned the Group an 'A +' credit rating (very high level of creditworthiness), the third sublevel, with a stable outlook. The company's revenue in 2015 according to RAS amounted to 9 billion rubles, net profit - 1,3 billion rubles. The company operates westf online storesThe Obuv Rossii group of companies sums up the 2016 of the year in the direction of e-commerce. For the specified period, the total sales of all online stores that belong to the company - Westfalika.ru, ...
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A year ago, the Danish company ECCO acquired the entire retail business of its Russian distributor, thus announcing the seriousness of its intentions and long-term plans for the Russian market. Danish brand shoes have long been known and loved in Russia. Throughout 2020, the company underwent changes related to the process of integration into the global ECCO, and in 2021 these transformations will continue. Denis Tomashevsky, General Director of ECCO Russia, told SR Editor-in-Chief Natalya Timashova about what has already been done and the company's immediate plans. This is the first interview with the head of ECCO's Russian office for the media.
The eldest son of Natalia Vodianova created his own brand of sneakers
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Hermes spring'21 clogs are in high demand
The new model of the clogs of the French luxury house Hermes is already being compared with the most coveted bag of the same manufacturer - Birkin, which can be purchased only after waiting in line on the waiting list. At the moment, the clogs of the brand's current spring collection, which were first shown on the catwalk of Paris Fashion Week in October 2020, have already been sold out, writes Footwearnews.com
ECCO presented current collections 2021 in Moscow
Danish brand ECCO presented its new spring-summer and autumn-winter 2021 collections at the flagship store on Petrovka Street in Moscow. In the year of the pandemic, the brand gathered all its strength to take revenge and remind of itself in the fashion world.
Tamaris has created an information page for b2b partners in Russia
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Valentino factory in Tuscany burned to the ground
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Pop up presentation
Pop up store is a successful format in fashion retail, which is predicted to strengthen, flourish and new forms in the medium term. The emergence of the pop up store concept in the fashion industry is credited to the Japanese luxury apparel, footwear and accessories brand Comme Des Garçons (CDG), founded in 1969 by Rei Kawakubo. In 2004, the first CDG pop-up store opened in an abandoned building in Berlin. For the third year in a row in Russia, the brand has been regularly opening pop-ups in the Moscow department store Tsvetnoy, created and designed by Anna Balandina and her agency VM Guru. We talk about the unique CDG format with the brand's representative in Russia Larisa Kolmykova, the buyer of the Moscow Air concept store, the distributor of the Comme des Garçons, Walter van Beirendonck, Kidill, Charles Jeffery Loverboy, Undercover brands.
Fashion themes for the women's shoe range: PERSIST and RECOMPOSE.
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Turkish shoe exhibition Eksposhoes Antalya will be held from 18 to 20 May
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Euro Shoes premiere collection, the only industry exhibition of footwear from Europe in Russia, will take place on March 1-4 in Moscow
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Italian bags MARINA CREAZIONI at Euro Shoes
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Models and footwear collections made from plant and recycled materials have appeared on the market
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Rieker sells 24 pairs a year. Shoes Report's Youtube channel published an interview with Riker Vostok CEO Shahin Asadov
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Italian brands go to Euro Shoes
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Nike sues nearly 600 US sneaker sites
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Tamaris: the perfect fashion look
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Nike has released sneakers that "shoe without hands"
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Fashionable, comfortable, environmentally friendly. All about the brand MARCO TOZZI
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Color palette 2021. Four out of ten trending colors: blue, mushroom, gray, green
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Classification of shoes. Rules for constructing a commodity classifier
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Color palette 2021 (part 2). Six out of ten trending colors
The FashionSnoops trend bureau has made a forecast of trendy macro colors for 2021, it contains 10 color solutions that are relevant for the seasons of the next year. In the previous issue, SR expert Galina Kravchenko spoke about four colors from the trend palette - blue, brown-beige, light gray and green. In this issue, we talk about six more colors, these are: intense, aggressive violet Villainous, muted salmon pink Flush, bright orange Jolt, wine-raspberry Joy, brown Chernozem Core and gentle straw Gentle.
Dead Season. What will turn Covid-19 quarantine for shoe retail
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EURO SHOES PREMIERE COLLECTION at the new MAIN Stage
Register for EURO SHOES PREMIERE COLLECTION at the new MAIN Stage!Book the Holiday Inn Taganskaya hotel at special prices!
10 popular shoe models of the spring-summer'20 season
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EURO SHOES is the only exhibition of European brands in RUSSIA!
Dear buyers and visitors of the exhibition!
Analysis of cases from the practice of retail sales of shoes and accessories
In many businesses, sales management is a headache for the CEO. The human factor is extremely difficult to take under control, but this is exactly what should happen if ambitious goals are set in the conditions of stagnation in the footwear and accessories market. Therefore, practical experience and specific positive results achieved by certain companies are very interesting. In this article, SR regular author and expert Evgeny Danchev shares case studies from his practice of consulting retail stores.
When to close the store? Or change the location with a reduction in retail space?
Against the backdrop of store closures during the pandemic and even greater growth in online sales channels, the question of the efficiency of retail space can no longer be ignored. Moreover, no one - not small businesses, not industry giants. SR expert and our regular contributor Elena Vinogradova provides her own checklist for analyzing store performance, which will help you make the right decision: to close a store or restructure it by reducing the area or changing the location.
Scandinavian wind and military aesthetics. Fashionable themes and key models of men's shoes for the fall-winter 2020/21 season
For the FW 2020/21 season, the FASHIONSNOOPS.com trend bureau offers 3 fashionable themes for the men's shoe segment: TEMPEST, JETTISON, OUTRÉ. The style is radically different from each other: in the first there is a trend of multifunctionality of shoes, created in order to protect from any inclement weather, keeping the wearer's feet in comfort and dryness; in the second - a pronounced military aesthetics, emphasizing strength, quality and at the same time minimalism; the third theme is a classic, rethought and updated thanks to catchy and even elaborate elements and decor. In the first part of the article, SR expert Galina Kravchenko, director of the assortment department and head of trend analytics at FCG / FashionSnoops, talks in detail about the features and nuances of two topics - TEMPEST (Storm) and JETTISON (Reset).
Shoe educational program: what shoe soles are made of
“What is the difference between TEP and EVA? What does tunit promise me? Is PVC glue? What is the sole of these shoes made of? ”- the modern buyer wants to know everything. In order not to smash his face in front of him and be able to explain whether such a sole suits him in soles, carefully read this article. In it, process engineer Igor Okorokov tells what materials the soles of shoes are made of and what makes each of them so good.
How to set prices that will earn
Some businessmen still confuse the concept of margin with the concept of trade margins and set prices for their goods, guided solely by the example of competitors. No wonder they go broke! Analyst at the Academy of Retail Technologies Maxim Gorshkov gives several tips and formulas with which you can set not only ruinous, but also profitable prices.
Sales of shoes and accessories: effective techniques for business rhetoric
Which speech modules are effective in communicating with potential and current customers of shoe stores, and which are not, Anna Bocharova, a business consultant, knows.
We form the salary of sellers: expert advice
“How do you charge your consultants for personal or general sales?” Is one of the most popular questions causing a lot of controversy and gossip on the online forums of retail business owners. Indeed, how to properly form the earnings of sellers? But what about bonuses, where to get a sales plan from, do employees allow them to buy goods at discounted stores? In search of truth, the Shoes Report turned to a dozen shoe retailers, but no company wanted to disclose its motivation system - the process of its development was too complicated and individual. Then we asked four business consultants, and finally became convinced that the topic of seller motivation is very complex, because even our experts could not come to a common opinion.
Fur, and not only: types of lining
In the production of winter footwear, various materials are used that are designed to retain heat and meet the requirements of consumers: natural sheepleather, artificial fur, artificial fur from natural wool and others. All types of lining fur have their own advantages and disadvantages. Let's consider the properties of each of them.
How to fire a worker without tears, scandal and trial
Sooner or later, any manager is faced with the need to part with an employee. Properly and on time the dismissal procedure will save the company money, and the boss himself - nerves and time. But why sometimes, knowing that a break in relations is inevitable, we put off the decision for months?
The best models of Czech shoes of the past
In Soviet times, for shoes from Czechoslovakia sold under the Cebo brand, customers stood in line for four hours and did not regret it, because Czech shoes were considered to be of high quality, comfortable and fashionable. Shoe designer Juraj Shushka shared a photo archive of his collection with Shoes Report magazine, which contains the most interesting Cebo models from the 1940's to the 1980's.
Retail Arithmetic
Before you begin to solve specific problems, you need to find out how accurately all the leaders of your company understand the basic terminology of retail.
Ecommerce Laws Every Seller Should Know
The sale of goods via the Internet is becoming increasingly popular and in demand, however, at the same time, difficulties arise regarding issues of legal regulation of trade through the Internet, work with delivery and returns, and maintaining cash registers. Ivan Kurguzov, Executive Director of Oborot.ru, told how to avoid possible mistakes and how to legally conduct trade through the Internet.
Key models of the range of women's shoes for the fall-winter season 2016 / 17
We present four key trends of women's shoes for the next fall-winter season (fall-winter 2016 / 17), which is described by Galina Kravchenko, a leading expert on assortment and forecasting trends at Fashion Consulting Group, head of FCG - FASHIONSNOOPS.COM
