Once a year the newspaper Financial Times and steel company ArcelorMittal chooses the best companies and brands, evaluating innovative solutions, green products, the behavior of companies and brands in emerging markets and newcomers. Of the shoe companies, PUMA entered the 2010 list of the year. She is represented in the category Boldness in Business Environment (Initiative in the business community), writes the site brand news.ru. Note that PUMA has already received the German Sustainability Award for Development Strategy and has become a member of the Carbon Disclosure Leadership Index (CDLI) project, in which companies track the carbon footprint of their products. Consumers will feel this with the help of a special environmental standard - PUMA S-Index, which will satisfy at least 50% of PUMA products by 2015 year. It involves the use of recycled materials, a focus on natural materials and the conservation of natural resources.