Sportswear manufacturer and retailer has launched a new eco-program. In the German stores of the brand, special tanks are installed for the disposal of worn out clothes and shoes. Moreover, the company encourages buyers to return used items from any manufacturer. The Bring Me Back campaign is organized by Puma in partnership with recycling company I: CO. Used clothes and shoes collected in special bins are sent for recycling. “We are working on solutions to reduce the negative environmental impact that Puma has in one way or another as a manufacturer,” comments Franz Koch, head of Puma. - With the action "Bring me back" we intend to collect huge amounts of sporting goods that have been used up so that they do not accumulate in landfills. "
Recently, Puma has been seriously involved in environmental issues. In 2010, Puma introduced its own eco-packaging for shoes, the Clever Little Bag, which could be used not only for transporting pairs of shoes by the manufacturer and shops, but also in everyday life as a regular bag. The company has announced plans to cut emissions and the use of natural resources by a quarter by 2015, fashionunited.com reports.