The manufacturer and retailer of sports equipment has launched a new environmental program. In German brand stores, special tanks are installed for the disposal of worn clothes and shoes. Moreover, the company encourages buyers to return used items of any manufacturer. The Bring Me Back promotion was organized by Puma in conjunction with a recycling company I: CO. Used clothes and shoes collected in special tanks are sent for recycling. “We are working on solutions to reduce the negative environmental impact that Puma has in one way or another,” comments Franz Koch, head of Puma. “With the action“ Bring Me Back ”, we intend to collect huge volumes of sporting goods that have been exhausted so that they do not accumulate in landfills.”
Recently, Puma has been seriously engaged in environmental issues. In 2010, Puma introduced its own eco-friendly shoe packaging, the “Clever Little Bag”, which could be used not only to transport pairs of shoes by the manufacturer and stores, but also as a regular bag in everyday life. The company announces plans by 2015 to reduce by a quarter harmful emissions and the use of natural resources in its work, reports fashionunited.ru.