Bolshoi Theater soloist Anna Okuneva becomes PUMA Ambassador
PUMA found ambassadors in Russia
As part of promoting the “DO YOU” campaign, for which Cara Delevingne and the New York City Ballet became international ambassadors, the PUMA brand presented ambassadors in Russia. They are the singer Manizha, model and DJ Dasha Malygina and soloist of the Bolshoi Theater Anna Okuneva.
Three short videos posted on the official PUMA Youtube channel. In them, girls talk about what inspires them to be themselves and go forward, no matter what.
- Manija: “You may be afraid, but the fear disappears when you take a step. The main thing is to go and be yourself. " https://youtu.be/a6C2speFWZM
- Dasha Malygina: “Don't be afraid of your talents, don't hide from yourself. Be yourself". https://youtu.be/PpuKszaeubY
- Anna Okuneva, soloist of the Bolshoi Theater: “Being like your idols is a pointless exercise. Your name is your flag, carry it and be yourself. " https://youtu.be/8xGWhpkNcCk
The “DO YOU” campaign is designed to remind women of the importance of being who they are, creating their own rules and never accepting a “no” answer. She suggests talking openly about what inspires women to be assertive, motivated, and not compromise when it comes to their style, workouts, or life in general.
As part of promoting the “DO YOU” campaign, for which Cara Delevingne and the New York City Ballet became international ambassadors, the PUMA brand presented ambassadors in Russia. They ...
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