Puma updated Thunder shoe model in collaboration with Lama Jouni Puma x Lama Jouni Thunder Rive Gauche Sneakers
19.12.2018 9258

Puma updated Thunder shoe model in collaboration with Lama Jouni

Puma is developing the global Co.Creative project, in which it attracts young and promising brands from the fashion and music industry to create the design of its models. This time, Lame Juni, the designer of the young clothing brand of the same name from Dubai, was invited to act as the creative director of the brand.


Puma x Lama Jouni Thunder "Rive Gauche" Sneakers Puma x Lama Jouni Thunder "Rive Gauche" Sneakers

“Co.Creative is a unique platform for collaborating with experimenters with incredible creative thinking. We want to engage their minds to get as close as possible to the needs of the buyers, - says the head of Puma Select Yassin Saidi, - we are delighted to collaborate with Lama Juni, who is known for her modern approach to femininity, sophistication and art. "

Puma x Lama Jouni Thunder "Rive Droite" Sneakers Puma x Lama Jouni Thunder "Rive Droite" Sneakers

In a creative partnership, two clothing collections were created - "Rive Droite" and "Rive Gauche" (the names of two parts of Paris located on both sides of the Seine River, "Left Bank" and Right Bank ") .The names of the collections are dedicated to Paris, in which Lama Junie studied design at the Parsons Paris School of Design and Art, and in addition to her athletic apparel, she launched two pairs of sneakers based on the classic Puma Thunder.

Puma x Lama Jouni Thunder "Rive Droite" Sneakers Puma x Lama Jouni Thunder "Rive Droite" Sneakers

The Rive Droite collection launched in winter 2018. It features an urban style and vibrant color palette. The Thunder sneakers in the Rive Droite collection are available in two colorways: light beige with turquoise and delicate lilac accents, and gray with berry and deep blue accents. The upper is a combination of leather, nubuck, and suede, with the signature Rive Droite logo on the heel. In addition to the sneakers, the collection includes a cropped hoodie with voluminous sleeves and wide-leg sweatpants.

The Rive Gauche collection will be released in spring 2019. Thunder sneakers are available in light peach-beige and blue-pink tones. The line also includes long-sleeve velour tops, an off-the-shoulder top, and loose-fitting sweatpants.

The Rive Droite range was first introduced at the Sole DXB in Dubai. The Rive Gauche collection will go on sale in March 2019.

Puma develops a global project, Co.Creative, which brings young and emerging brands from the fashion and music industries to the design of their ...
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