The XNUMXth PUMA brand store in Russia has opened in the new shopping and entertainment complex of the capital, Paveletskaya Ploshchad, writes Molls.ru. PUMA continues to evolve its retail format Forever Faster, which focuses on running apparel and footwear.
The PUMA store covers an area of 250 sq. meters, the collection of clothing, footwear and accessories of the brand is presented in a conceptual design that demonstrates the brand's commitment to ecology and sports. The retail space is decorated with live plants and cardboard advertising materials.
The store has a dedicated Select corner featuring pieces created by PUMA in collaboration with renowned designers, artists and musicians, including Puma x Helly Hansen, Puma x Maison Kitsune and Puma x Santa Cruz.