PUMA Re: Suede
Puma starts testing biodegradable Re:Suede sneakers
German sports giant Puma has begun distributing 500 pairs of its Re:Suede biodegradable sneaker to testers in Germany.
The Re:Suede experiment will allow Puma to see if it can make a biodegradable version of its most popular Suede sneaker. As we wrote earlierThe Re:Suede sneakers are made from materials such as Zeology tanned suede, biodegradable TPE, and hemp fibers, which the company believes can provide greater comfort to the shoe.
500 participants will test the novelty for wear resistance for six months. The company will then send the worn-out sneakers for recycling to Valor Compostering, part of the Ortessa Group, a recycling company in the Netherlands. The company's specialists will analyze whether the sneakers are biodegradable under controlled industrial conditions.
“We are delighted to have received many times more requests for the Re:Suede experiment than we had pairs available, indicating a strong interest in sustainability themes,” commented PUMA Global Creative Director Heiko Desens. “We will also collect feedback as part of the experiment. participants about the comfort and durability of the sneaker, which will help us develop future versions of the shoe if the experiment is successful.”
German sports giant Puma has begun distributing 500 pairs of its experimental Re:Suede biodegradable running shoe to testers in…
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