Rieker
Puma in partnership with Rihanna increased sales
19.02.2016 2815

Puma in partnership with Rihanna increased sales

Puma, in summing up the fiscal year, noted increased demand for shoes created in partnership with American singer Rihanna. Having appointed her creative director, Puma tried to conquer the market of women's sportswear and shoes. The cooperation brought decent results - in the fourth quarter, sales grew by 11,5% and amounted to 979 million dollars. The company remains optimistic in its forecasts for 2016, in which the German brand of sports shoes, clothing, and sports equipment expects sales growth of about 10%, as well as increased profits and net revenue.

Puma, in summing up the fiscal year, noted increased demand for shoes created in partnership with American singer Rihanna.
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