Olympic champion Alina Zagitova became the ambassador of the Puma brand and the face of his Be Become! Campaign, along with other brand ambassadors - Selena Gomez, Adriana Lima and Cara Delevingne.
The main idea of the Be Yourself brand advertising campaign is to motivate girls around the world to win. Brand ambassadors talk about their ways to win.
“I think we are all good at what we do, no matter what we do. I am sure that every person can achieve any heights if he sets a goal and moves forward. You need to listen to yourself, your heart and be yourself, ”Alina Zagitova commented on the new campaign.
“We work with athletes who share the views and values of the brand - to be the fastest and achieve the highest results. Alina, of course, meets these criteria, and we are glad that she is now with us, ”said Miroslav Ryba, CEO of PUMA Russia, Turkey, Ukraine and the CIS.
In the pictures of the first advertising campaign, Alina Zagitova presents the key silhouette of the spring-summer'19 collection: Defy TZ intensive training sneakers in combination with a jacket, sconces and deep emerald leggings with contrasting inserts and prints. In the advertising campaign, the athlete changes the stage costume and skates familiar to everyone for a bright sports image.