Puma x MAC Collection
Puma will release sneakers in popular shades of lipstick MAC
The latest collaboration of sports giant Puma is connected with the world of beauty. The company announced a partnership with a major brand of decorative cosmetics, MAC, and in a month will release a capsule collection of women's suede sneakers in three vibrant colors that are identical to the three popular shades of MAC lipstick, Footwearnews writes.
The model Crème d'Nude is made in peach color, it is complemented by the corresponding shade of laces, the sole is textured in pink gold and the Puma x MAC logo is in the language of the sneaker. The second Sin model has a deep burgundy hue, and the third model, Lady Danger, is distinguished by its bright coral color.
All three models have metal parts on their heels that mimic lipstick.
MAC announced a collaboration with Puma on Instagram, posting a video where she writes Puma x MAC lipstick on a mirror. The Instagram video post is accompanied by the inscription “Sneakers in lipstick colors?” Yes please!"
The Puma x MAC shoe collection will only be available in the U.S. and will go on sale on 17 in May. MAC Price Per Pair - $ 18.50
The latest collaboration from sports giant Puma is about beauty. The company announced a collaboration with a large brand of decorative cosmetics MAC, and will release a capsule ...
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How Pareto's Law Works in a Shoe Retail Store
Analysis of the company's performance is an important quality of a manager. Many indicators in the retail business are subject to analysis, primarily - sales planning and inventory balances, KPI performance by employees, the effectiveness of marketing campaigns, the number of sellers, their work schedules and many other factors that affect the final result of the store. In this material, SR expert on increasing sales in shoe retail Evgeny Danchev, using the Pareto principle, understands the reasons why revenue and volumes of goods sold are distributed very unevenly between weekdays and weekends. The author is confident that the Pareto principle is indispensable in the systemic analysis of sales management efficiency and sales results. But it is important to apply it correctly and interpret its meaning.
Main trend themes for footwear and bags collections for the fall-winter 2025/26 season
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How a fashion brand can get into ChatGPT recommendations
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New brand in the SOHO FASHION portfolio – BEVERLY HILLS POLO CLUB
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associated with elitism, aristocracy and an active lifestyle.
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Euro Shoes – on a new premium platform!
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The cyclicality of fashion and its impact on the financial results of the fashion business
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How to preserve a retail business in the fashion market in the era of marketplace hegemony?
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Shoe factories in Russia are closing one after another
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Trade equipment in a modern shoe and accessories store
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We are waiting for you at the Euro Shoes exhibition on August 26-29
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Shoe educational program: what shoe soles are made of
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How to set prices that will earn
Some businessmen still confuse the concept of margin with the concept of trade margins and set prices for their goods, guided solely by the example of competitors. No wonder they go broke! Analyst at the Academy of Retail Technologies Maxim Gorshkov gives several tips and formulas with which you can set not only ruinous, but also profitable prices.
Sales of shoes and accessories: effective techniques for business rhetoric
Which speech modules are effective in communicating with potential and current customers of shoe stores, and which are not, Anna Bocharova, a business consultant, knows.
We form the salary of sellers: expert advice
“How do you charge your consultants for personal or general sales?” Is one of the most popular questions causing a lot of controversy and gossip on the online forums of retail business owners. Indeed, how to properly form the earnings of sellers? But what about bonuses, where to get a sales plan from, do employees allow them to buy goods at discounted stores? In search of truth, the Shoes Report turned to a dozen shoe retailers, but no company wanted to disclose its motivation system - the process of its development was too complicated and individual. Then we asked four business consultants, and finally became convinced that the topic of seller motivation is very complex, because even our experts could not come to a common opinion.
Technology Selling Issues
There is nothing worse than meeting the buyer with the words “Hello, can I help you with something?”, Because the seller works in the store just to help. Criticizing this well-established pattern of communication with the buyer, Andrei Chirkarev, business coach for effective sales and the founder of the New Economy project, shares the technology of truly selling issues with readers of Shoes Report.
The whole truth about Bayer. Who is he and how to become one?
Bayer is no longer a new, but still a popular and sought-after profession. It’s fashionable to be a buyer. Buyers are at the origins of the emergence and development of trends. If the designer offers his vision of fashion in the season, then the buyer selects the most interesting commercial ideas. It is on buyers that the policy of sales of stores and what, in the end, the buyer will wear depends on. This profession is surrounded by a magical fleur, often associated with a lack of understanding of what exactly is the work of a buyer.
Fur, and not only: types of lining
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The best models of Czech shoes of the past
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Retail Arithmetic
Before you begin to solve specific problems, you need to find out how accurately all the leaders of your company understand the basic terminology of retail.
How to fire a worker without tears, scandal and trial
Sooner or later, any manager is faced with the need to part with an employee. Properly and on time the dismissal procedure will save the company money, and the boss himself - nerves and time. But why sometimes, knowing that a break in relations is inevitable, we put off the decision for months?
