Travel to Creativity
Lisette conducted a tour for users of social networks
In early August, an excursion to the Lisette creative workshop was held for fans of the brand, as well as just lovers of beautiful shoes. This was the first offline event attended by company representatives and members of the official Lisette VKontakte group.
As part of an informal meeting, over a cup of tea, the participants got acquainted with the history of the creation of Lisette, the features of French positioning and the prospects for the development of the brand. Stylist-designer Lisette Ekaterina Tsaritsyna spoke about all the stages of creating shoes: from choosing pads and creating sketches to launching production and entering company stores. Work on the collection takes a whole year, that is, designers begin to draw sketches a year before the shoes go on sale.
The participants of the meeting discussed with the designer the collection of shoes, bags and accessories for spring-summer 2013 from Lisette. After that, everyone could try on the models they liked and share their impressions with the creators of the shoes. This part of the excursion turned out to be the most exciting for the guests. “We are different every day, we want to change and remain always attractive, so a woman, I believe, should have a lot of shoes and bags - for every occasion!” - Ekaterina Tsaritsyna commented.
The meeting proved to be beneficial for both parties. The creators of Lisette had the opportunity to receive high-quality feedback and evaluation of their product, the guests had a unique opportunity to be in the “kitchen” of shoe production, in a place where fashion and style are born. “Yesterday on the tour, I realized why I like Lisette shoes. Because it is created with pleasure and love by talented, beautiful people who are passionate about their work ”, - Ekaterina, one of the excursion participants, shared her impressions about the event.
The Lisette shoe brand is the author's project of the Rossita company, has existed on the market since 2002. The Lisette collections are created by fashion designers from their own model studio with the participation of partners from Europe. Lisette is a shoe for romantic natures, those who always strive to emphasize true femininity and inner beauty.
Lisette shoes are presented in 52 regions of Russia, as well as in Ukraine, Kazakhstan, Belarus and Moldova. The Lisette chain has 35 in-house and franchised stores.
Lisette conducted an excursion for users of social networks In early August, an excursion to the creative workshop of Lisette was held for fans of the brand, as well as just lovers of beautiful shoes. It was…
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Shoemakers' problems are growing
The annual general meeting of the National Footwear Union (NOBS) was held in Moscow.
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How to Increase Shoe Sales in a Retail Store by 25% Through Effective Management
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Service and Marketing Tips in Fashion Retail
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We are ready for active development in the Russian market
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We form the salary of sellers: expert advice
“How do you charge your consultants for personal or general sales?” Is one of the most popular questions causing a lot of controversy and gossip on the online forums of retail business owners. Indeed, how to properly form the earnings of sellers? But what about bonuses, where to get a sales plan from, do employees allow them to buy goods at discounted stores? In search of truth, the Shoes Report turned to a dozen shoe retailers, but no company wanted to disclose its motivation system - the process of its development was too complicated and individual. Then we asked four business consultants, and finally became convinced that the topic of seller motivation is very complex, because even our experts could not come to a common opinion.
Technology Selling Issues
There is nothing worse than meeting the buyer with the words “Hello, can I help you with something?”, Because the seller works in the store just to help. Criticizing this well-established pattern of communication with the buyer, Andrei Chirkarev, business coach for effective sales and the founder of the New Economy project, shares the technology of truly selling issues with readers of Shoes Report.
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Fur, and not only: types of lining
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Retail Arithmetic
Before you begin to solve specific problems, you need to find out how accurately all the leaders of your company understand the basic terminology of retail.
How to fire a worker without tears, scandal and trial
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