In early August, an excursion to the Lisette creative workshop was held for fans of the brand, as well as just lovers of beautiful shoes. This was the first offline event attended by company representatives and members of the official Lisette VKontakte group.
As part of an informal meeting, over a cup of tea, the participants got acquainted with the history of the creation of Lisette, the features of French positioning and the prospects for the development of the brand. Stylist-designer Lisette Ekaterina Tsaritsyna spoke about all the stages of creating shoes: from choosing pads and creating sketches to launching production and entering company stores. Work on the collection takes a whole year, that is, designers begin to draw sketches a year before the shoes go on sale.
The meeting participants discussed with the designer a collection of shoes, bags and accessories spring-summer 2013 from Lisette. After that, everyone could try on the models they liked and share their impressions with the shoe makers. This part of the tour was the most exciting for the guests. “We are different every day, we want to change and always remain attractive, so a woman, I think, should have a lot of shoes and bags for every occasion!” Commented Ekaterina Tsaritsyna.
The meeting was useful for both sides. The creators of Lisette had the opportunity to get high-quality feedback and evaluation of their product, and the guests had a unique opportunity to be in the "kitchen" of shoe production, in the place where fashion and style are born. “Yesterday, on an excursion, I realized why I like Lisette shoes. Because it is created with pleasure and with love by talented, beautiful people who are passionate about their work, ”Ekaterina, one of the participants in the tour shared her impressions of the event.
The Lisette shoe brand is Rossita’s own project, it has been on the market since 2002. Fashion designers from their own model studio are working on the creation of Lisette collections with the participation of partners from Europe. Lisette is shoes for romantic natures, those who always strive to emphasize true femininity and inner beauty.
Lisette shoes are presented in 52 regions of Russia, as well as in Ukraine, Kazakhstan, Belarus and Moldova. The Lisette chain has 35 in-house and franchised stores.