Fifth Fashion Industry Forum Be In Open will be held in Moscow
24.04.2019 1870

Fifth Fashion Industry Forum Be In Open will be held in Moscow

For the fifth time, the Be In Open Forum for the Fashion Industry will be held in Moscow from May 30 to June 1, which will include a business conference and a professional exhibition of business and brands of the fashion industry. The Forum venue this year will be the Winery Factory Center.

The Be In Open Forum is one of the most relevant Moscow events in the field of fashion business. It is focused on the main players in the fashion market: designers, retailers, representatives of sewing factories, industry media, specialists in related professions and students of specialized educational institutions.

The Forum business conference announced about 60 speakers - analysts, experts in the field of retail business management, marketers, brand managers.

At the exhibition of fashionable businesses and brands, which will be held as part of the Forum from May 29 to June 1, more than 50 successful Russian brands were announced. Part of the exhibition space will be the showroom of Russian brands. Visiting the Fashion Business and Brand Exhibition is free, but pre-registration is required.

The founders of the N.early N.aked shoe brand on the topic “Creating a conceptual brand of shoes from design to implementation” will speak at a conference on the shoe business this year. Case Nearly Naked. " 

Theses of the speech:

- Between comfort and sexuality: idea and design; - Features of shoe production in Russia, Portugal and Italy; - Logistics: packaging, transportation, tax duties; - Marketing campaign: naming and branding, filming, selection of SMM strategies, SMM promotion; - Market entry: pop-up store, show room and launch of an online store.

Also in the program, RBC analysts are scheduled to speak, who will talk about current trends in the development of the clothing and footwear market in 2019-2020. Adidas Brand Activation Specialist Vladimir Amlinsky will talk about how sports shoes became lifestyles and sneakers became an element of subculture. More information on the Be In Open Forum program can be found here. You can also buy a ticket to the Forum on the event website.

For the fifth time, the Be In Open Forum for the Fashion Industry will take place in Moscow from May 30 to June 1, which will include a business conference and a professional exhibition of business and industry brands ...
5
1
Rating

Latest News

Adidas pulls out of sneaker campaign featuring Bella Hadid

A recently launched advertising campaign for Adidas Originals sneakers, the face of which was chosen by American supermodel Bella Hadid, unexpectedly found itself at the center of a public scandal. The ad caught the attention of the American Jewish...
22.07.2024 150

Sneakers with Donald Trump's victory image become bestsellers

"Fight Fight Fight" is the name of a pair of high-top sneakers featuring a victorious image of Donald Trump after the attack. The shoes, which the politician released in memory of the terrorist attack in Pennsylvania, were produced in an edition of 4700 pairs, and were a commercial success. Pair…
20.07.2024 463

Birkenstock opens first store in Paris

Birkenstock's first Parisian store opens this Saturday. Two-story store with an area of ​​130 sq. meters is located in the heart of the fashionable Parisian Marais quarter, where interior showrooms, art galleries, boutiques,…
19.07.2024 547

OrthoLite expands its production center in Europe

The American insoles manufacturer has announced the expansion of its European facility, OrthoLite Europa (OEU), located in Almansa, Spain. The company strives to become closer to European partners and aims to increase…
18.07.2024 694

Almaty will host an exhibition of footwear, fur, leather and accessories Euro Shoes@CAF

From August 18 to 20, the main exhibition of the fashion industry in Central Asia - Central Asia Fashion (CAF) will be held in Almaty at the Atakent exhibition complex. For the fourth season of CAF, it is being held with the support of the Moscow International Footwear and…
17.07.2024 592
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning