Rieker
"Obuv Rossii" completed renaming
07.08.2014 2234

"Obuv Rossii" completed renaming

In July, Obuv Rossii completed a project to rename its main retail network: the company renamed all Westfalika stores to Westfalika Shoes. Newly opened outlets are already working under a new sign. Also, Obuv Rossii modernized stores, equipping them with more modern equipment.

The renaming and re-equipment program is associated with the development of a promising store format for shopping centers. In total, Obuv Rossii invested 2013 million rubles in the modernization of stores in 2014 - the first half of 300.

“The decision to rename and modernize stores is due to the fact that over the past few years, the audience of our brand has expanded at the expense of younger customers. - comments Anton Titov, director of Obuv Rossii Group of Companies. - We also actively enter shopping centers: the share of stores in shopping centers over the past three years has grown from 10 to 30 percent of the total number of outlets. This format is especially promising in large cities, where the share of shopping centers in retail revenue can reach 50 or even 70 percent. "

The main goal of retrofitting stores is to make them more comfortable for customers. The design uses light colors and different lighting options, which visually expands the space. Island equipment is more often used, which makes it possible to organize a complex display of goods: shoes plus bags and accessories.

In 2014 Obuv Rossii plans to open 120 stores; in the first half of the year, about 50 new outlets have already been launched. Mostly these are Westfalika stores in the format for shopping centers.

In July, Obuv Rossii completed a project to rename its main retail network: the company renamed all Westfalika stores to Westfalika Shoes. Newly opened outlets already ...
5
1
Rating

Latest News

Stores of Turkish brands will open instead of Mark & ​​Spencer and Gap in Russia

Stores of Turkish fashion brands Network, Beymen, Mudo will open at Mark & ​​Spencer and Gap squares, which are shutting down business in Russia, the telegram channel reports…
07.12.2022 270

Thomas Munz will add clothes to the assortment

The Russian shoe retailer Thomas Munz has taken on the development of a new retail format Thomas Munz Store, where, in addition to shoes and accessories of its own and other international brands, clothes under its own trademarks will also be presented ...
07.12.2022 271

H&M closed all stores in Russia

The Swedish chain H&M has finally curtailed its work in Russia. 172 shops were closed. New stores of Melon Fashion Group (Zarina, befree, Love Republic), Lime, Snow Queen, Turkish…
06.12.2022 325

Portugal will direct 600 million euros to the development of the footwear industry in the next 8 years

The Portuguese Association of Manufacturers of Footwear, Components and Leather Goods (APICCAPS) has presented a new Strategic Plan for the development of the footwear sector until 2030, writes…
06.12.2022 316

MICAM organized a promotional tour in December

The Italian International Footwear Fair MICAM will hold three teaser events in Berlin, Seoul and Brussels in December to anticipate the upcoming event scheduled for February 2023.
05.12.2022 305
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning