"Obuv Rossii" completed renaming
07.08.2014 2757

"Obuv Rossii" completed renaming

In July, Obuv Rossii completed a project to rename its main retail network: the company renamed all Westfalika stores to Westfalika Shoes. Newly opened outlets are already working under a new sign. Also, Obuv Rossii modernized stores, equipping them with more modern equipment.

The renaming and re-equipment program is associated with the development of a promising store format for shopping centers. In total, Obuv Rossii invested 2013 million rubles in the modernization of stores in 2014 - the first half of 300.

“The decision to rename and modernize stores is due to the fact that over the past few years, the audience of our brand has expanded at the expense of younger customers. - comments Anton Titov, director of Obuv Rossii Group of Companies. - We also actively enter shopping centers: the share of stores in shopping centers over the past three years has grown from 10 to 30 percent of the total number of outlets. This format is especially promising in large cities, where the share of shopping centers in retail revenue can reach 50 or even 70 percent. "

The main goal of retrofitting stores is to make them more comfortable for customers. The design uses light colors and different lighting options, which visually expands the space. Island equipment is more often used, which makes it possible to organize a complex display of goods: shoes plus bags and accessories.

In 2014 Obuv Rossii plans to open 120 stores; in the first half of the year, about 50 new outlets have already been launched. Mostly these are Westfalika stores in the format for shopping centers.

In July, Obuv Rossii completed a project to rename its main retail network: the company renamed all Westfalika stores to Westfalika Shoes. Newly opened outlets already ...
5
1
Rating

Latest News

Lamoda cancels the fee for goods acceptance and increases the shelf life

Online retailer Lamoda, specializing in the sale of Fashion category goods, announces changes in work with partners who work with the marketplace using the FBO (Fulfilment by operator) model, that is, with those who store…
13.06.2024 130

Hey Dude x Lee collaboration released

Crocs Inc-owned moccasin brand Hey Dude has released a collaboration with denim brand Lee. A small capsule collection dedicated to summer and beach holidays, consisting of seven items, including men's, women's and unisex clothing, accessories and…
11.06.2024 255

The collaboration between Ecco and Natasha Ramsay-Levi was presented by Julia and Anna Peresild

Danish footwear brand Ecco continues its collaboration with designer Natasha Ramsay-Levi, former creative director of Chloé. A new limited collection of shoes from a sensational collaboration in Russia was presented by Yulia Peresild and her daughter...
11.06.2024 311

Swiss sportswear and footwear brand ON has chosen Zendaya as its ambassador

27-year-old American actress and singer Zendaya became the ambassador of the sportswear and footwear brand On, founded in Zurich in 2010 by Olivier Bernhard, David Alleman and Caspar Coppetti. Such a partnership is an application of a young...
10.06.2024 373

MICAM switches to a three-day format

Italy's leading international exhibition of footwear and accessories MICAM returns to a three-day format, the next event will be held from September 15 to 17, and not to September 18 as previously announced. The venue is the same - Milan...
10.06.2024 370
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning