In early February, Ralf Ringer opened its third brand store in Chelyabinsk in the "Ring" shopping center. The shopping complex opened recently (December 1 of the 2011 of the year), but it is already popular among the residents of the city thanks to a well-selected pool of tenants and good transport accessibility.
The shoe company is one of the three most recognized shoe brands in Russia. The company's sales network in Russia includes more than 1 500 stores, of which 90 is a branded retail. The brand continues to invest in the opening of new stores, and in the 2012 year already launched two outlets.
The official mission of Ralf Ringer is simple: “We want to make the product better than in Europe. Because we are smart and proud! ”
“We are working to ensure that a loyal audience offers new categories of shoes that we didn’t offer before, and as a result they bought from other brands,” said Andrei Berezhnoy, CEO, in an interview on Finam FM radio, “This is the first part. And the second part is to convey to the disloyal audience that our values are also important for them, and that, from the point of view of design, what they did not find with us yesterday, they can find with us today. ”
A person who bought shoes at a Ralf Ringer store should definitely come to the same store next season and buy something else. This is the company's strategy.