In early February, Ralf Ringer opened its third brand store in Chelyabinsk at the Koltso shopping center. The shopping complex opened quite recently (December 1, 2011), but it is already popular with city residents, thanks to a well-chosen pool of tenants and good transport accessibility.
The footwear company is one of the three most recognizable footwear brands in Russia. The company's sales network in Russia numbers over 1 stores, of which 500 are branded retail stores. The brand continues to invest in new store openings and has already launched two outlets in 90.
The official mission of Ralf Ringer is simple: “We want to make the product better than in Europe. Because we are smart and proud! ”
“We are working to ensure that a loyal audience offers new categories of shoes that we didn’t offer before, and as a result they bought from other brands,” said Andrei Berezhnoy, CEO, in an interview on Finam FM radio, “This is the first part. And the second part is to convey to the disloyal audience that our values are also important for them, and that, from the point of view of design, what they did not find with us yesterday, they can find with us today. ”
A person who bought shoes at a Ralf Ringer store should definitely come to the same store next season and buy something else. This is the company's strategy.