Soho
Ralf Ringer: investments in opening stores continue
11.02.2012 3798

Ralf Ringer: investments in opening stores continue

In early February, Ralf Ringer opened its third brand store in Chelyabinsk at the Koltso shopping center. The shopping complex opened quite recently (December 1, 2011), but it is already popular with city residents, thanks to a well-chosen pool of tenants and good transport accessibility. 

The footwear company is one of the three most recognizable footwear brands in Russia. The company's sales network in Russia numbers over 1 stores, of which 500 are branded retail stores. The brand continues to invest in new store openings and has already launched two outlets in 90.

The official mission of Ralf Ringer is simple: “We want to make the product better than in Europe. Because we are smart and proud! ”

“We are working to ensure that a loyal audience offers new categories of shoes that we didn’t offer before, and as a result they bought from other brands,” said Andrei Berezhnoy, CEO, in an interview on Finam FM radio, “This is the first part. And the second part is to convey to the disloyal audience that our values ​​are also important for them, and that, from the point of view of design, what they did not find with us yesterday, they can find with us today. ”

A person who bought shoes at a Ralf Ringer store should definitely come to the same store next season and buy something else. This is the company's strategy.

In early February, Ralf Ringer opened its third brand store in Chelyabinsk at the Koltso shopping center. The shopping complex opened quite recently (December 1, 2011), but it is already using ...
5
1
Rating

Latest News

"Econika" was inspired by the culture of Morocco in the summer collection of shoes and accessories

Warm colors, rich shades, graceful silhouettes, soft shapes - all these are epithets that fit the description of the new collection of shoes, bags and accessories "Ekonika", creating which the brand drew inspiration from nature and culture...
26.05.2023 280

The Central Bank discussed the situation in the shoe market with industry unions and retailers

Today, the Bank of Russia hosted a round table in an online format on the topic: “Consumer demand and price dynamics for non-food products: main trends and prospects until the end…
25.05.2023 446

Adidas to release adidas YEEZY merchandise at the end of May

German sportswear giant adidas announced the start of sales of some of the remaining products, the controversial adidas YEEZY project, at the end of May 2023. The partnership with YEEZY ended in October 2022, from that moment on…
25.05.2023 414

Expo Riva Schuh & Gardabags preparing to open in Italy

The Italian footwear and accessories exhibitions Expo Riva Schuh & Gardabags are preparing for the summer session from June 17 to 20 in Riva del Garda, where spring-summer brand collections will be presented ...
25.05.2023 359

In St. Petersburg, 60% of the retail space of brands that left Russia were occupied by new tenants

In connection with the departure of a number of foreign fashion retailers from Russia, vacancies in shopping centers and street retail premises in St. Petersburg increased by several percentage points. However, thanks to the activity of both Russian and foreign retailers…
24.05.2023 468
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning