Ralf Ringer: investments in opening stores continue
11.02.2012 4136

Ralf Ringer: investments in opening stores continue

In early February, Ralf Ringer opened its third brand store in Chelyabinsk at the Koltso shopping center. The shopping complex opened quite recently (December 1, 2011), but it is already popular with city residents, thanks to a well-chosen pool of tenants and good transport accessibility. 

The footwear company is one of the three most recognizable footwear brands in Russia. The company's sales network in Russia numbers over 1 stores, of which 500 are branded retail stores. The brand continues to invest in new store openings and has already launched two outlets in 90.

The official mission of Ralf Ringer is simple: “We want to make the product better than in Europe. Because we are smart and proud! ”

“We are working to ensure that a loyal audience offers new categories of shoes that we didn’t offer before, and as a result they bought from other brands,” said Andrei Berezhnoy, CEO, in an interview on Finam FM radio, “This is the first part. And the second part is to convey to the disloyal audience that our values ​​are also important for them, and that, from the point of view of design, what they did not find with us yesterday, they can find with us today. ”

A person who bought shoes at a Ralf Ringer store should definitely come to the same store next season and buy something else. This is the company's strategy.

In early February, Ralf Ringer opened its third brand store in Chelyabinsk at the Koltso shopping center. The shopping complex opened quite recently (December 1, 2011), but it is already using ...
5
1
Rating

Latest News

Birkenstock invests €15 million to build a factory in Portugal

German footwear brand Birkenstock is investing 15 million euros in the construction of a production site in the district of Arouco in northern Portugal. The new enterprise is designed for 600 jobs, reports The Portugal website...
27.05.2024 134

Expo Riva Schuh & Gardabags will be held in June

The next international exhibition of shoes, bags and accessories Expo Riva Schuh & Gardabags will be held from June 15 to 18 in Italy in Riva del Garda. It will present exhibitors from 40 countries (including China, India, Brazil, Italy, Portugal, Spain and…
27.05.2024 107

India records decline in leather exports

Exports of leather and leather goods fell nearly 2024% in the fiscal year ended March 10 compared to the previous fiscal year due to weak demand in markets such as the US and...
24.05.2024 339

The acquisition of LLOYD Shoes by the Swiss Arklyz Group has been completed

The takeover of footwear manufacturer Sulinger Lloyd Shoes GmbH by the Swiss investment company Arklyz AG has been completed. As we wrote earlier, in January Arklyz reached an agreement with the owner, Ara AG, to purchase the shoe brand, including all operating...
24.05.2024 402

The Astrakhan factory "Dune-Ast" will expand the production of sneakers

The Astrakhan footwear and clothing manufacturer PFC Duna-Ast took advantage of preferential financing from the Industrial Development Fund and allocated funds for technical re-equipment and the purchase of special equipment for the production of sneakers and...
23.05.2024 451
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning