Rieker
Ralf Ringer adjusts plans for opening stores
13.02.2015 4055

Ralf Ringer adjusts plans for opening stores

Russian manufacturer of shoes Ralf ringer shortens the plan for opening new outlets in 2015, due to the expected drop in demand.

“For now, we intend to open one store on average a month,” the director of the retail network shared with the publication Igor Subbotin... “Taking into account the plans to close low-margin stores, we plan in aggregate, at least, to maintain the scale of the network - 120 own and 150 franchised stores - with a simultaneous increase in revenue and sales efficiency of each store”. In 2012-2014, Ralf Ringer opened an average of about 20 retail outlets per year.

According to Subbotin, the drop in demand in the Russian footwear market as a whole this year may amount to 20 to 40%. “The buyer has become more rational. Many people buy for future use: they are insured against future price increases, ”he said.

As for the cost of products, the Russian brand, which is one of the three most recognizable in the country and has more than 1700 retail outlets, including more than 140 stores of its own branded retail, declares its "moderate" increase: about 20% compared to last year's season.

Russian shoe manufacturer Ralf Ringer is cutting its plan to open new outlets in the 2015 year due to an expected drop in demand.
5
1
Rating

Latest News

OR GROUP: In January, Westfalika's online sales reached 62 million rubles.

OR GROUP reports that in January 2021, the share of online sales in the revenue of the marketplace created on the basis of the Westfalika retail network increased by 23,4%. Online sales reached RUB 62 million. The assortment of the trading platform (retail chain and ...
26.02.2021 198

Brunello Cucinelli has diluted a cozy boho style with outdoor shoes

In the new women's collection of the Italian luxury brand Brunello Cucinelli, which was presented online at Milan Fashion Week on February 24, multi-layered cozy garments made of knitwear, cashmere, mohair and silk are unexpectedly combined with ...
26.02.2021 240

Euro Shoes Premiere Collection will begin work on March 1 at the Main Stage art space

Moscow's leading Professional International Footwear Exhibition Euro Shoes Premiere Collection will be held in the capital from March 1 to 4. We remind you that the exhibition is held in the Main Stage art space (Sharikopodshipnikovskaya st., 13, p. 33).
25.02.2021 289

Shoes Report Youtube Channel: Interview with Sales Director Marco Tozzi, Eldar Schaffner

Eldar Schaffner, Sales Director of Marco Tozzi in Russia, spoke with Shoes Report editor Marina Shumilina about the specifics of the 2020 crisis, a new collection, new strategic decisions and plans for the future.
25.02.2021 253

Econika created a light mood in the spring-summer 2021 season

In the spring-summer 2021/22 season, the Econika shoe and accessories brand has released a delicate, feminine and not boring collection. Without abandoning their love for creative experiments with forms, the brand's designers have kept the right balance. Pleased with the presence ...
25.02.2021 592
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning