Russian manufacturer of shoes Ralf ringer shortens the plan for opening new outlets in 2015, due to the expected drop in demand.
“For now, we intend to open one store on average a month,” the director of the retail network shared with the publication Igor Subbotin... “Taking into account the plans to close low-margin stores, we plan in aggregate, at least, to maintain the scale of the network - 120 own and 150 franchised stores - with a simultaneous increase in revenue and sales efficiency of each store”. In 2012-2014, Ralf Ringer opened an average of about 20 retail outlets per year.
According to Subbotin, the drop in demand in the Russian footwear market as a whole this year may amount to 20 to 40%. “The buyer has become more rational. Many people buy for future use: they are insured against future price increases, ”he said.
As for the cost of products, the Russian brand, which is one of the three most recognizable in the country and has more than 1700 retail outlets, including more than 140 stores of its own branded retail, declares its "moderate" increase: about 20% compared to last year's season.