Since the beginning of the year, Ralf Ringer has opened seventeen of its own branded stores in Russia.
New outlets appeared in Ufa, St. Petersburg, Saratov, the Republic of Adygea, Yekaterinburg, Nizhny Novgorod, Yaroslavl, Samara, Voronezh, Krasnodar and Tver. In Moscow and the Moscow region (Klin, Zelenograd, Reutov), six stores were opened over the same period.
Following the development strategy of the corporate network, all new Ralf Ringer points were located in modern class A shopping complexes. Depending on the city, the volume of investments in each project varied from 4 to 7 million rubles, taking into account the stock. On average, the store area was 80 sq m, the payback period was 2 years, and the number of SKUs was 300.
The Ralf Ringer chain has over 1700 outlets, including over 140 in-house retail stores.