RALF RINGER has opened a RALF RINGER Outlet store in the recently opened Fashion House Outlet Center, which is located near Sheremetyevo Airport. On an area of 286 m² there is a complete collection of RALF RINGER and PIRANHA shoes for men and women at a discount.
The cost of opening a retail outlet amounted to about 4,5 million rubles. excluding inventory. The planned payback period is 1 year. Confidence as a result is supported by the successful operation of a store of a similar format in Outlet Village Belaya Dacha. Despite the decline in revenue from sales per pair, this model brings an increase in the profitability of the store as a whole - due to lower operating costs and higher sales. “The company will continue to develop in this rather promising direction,” says Igor Kamelkov, General Director of the RALF RINGER retail chain. - In the next 3 years, similar projects of outlet centers will be launched in Moscow, St. Petersburg, Kiev and Yekaterinburg. We plan to open stores in each of them ”.