Ralf Ringer, a major Russian shoe manufacturer and retailer, has announced the launch of its own Autumn-Winter 2015 / 16 children's collection, which first entered stores in the chain. Successful experience with the market leader - Detsky Mir hypermarket chain - allowed the company to enter a new market with a proven assortment.
Based on twenty years of experience in the production and sales of adult shoes, and also taking into account several seasons of cooperation with Detsky Mir (in 2014, sales amounted to more than 48 thousand pairs), the company developed and put into stores a collection of school and casual shoes for boys and girls . In September, children's shoes appeared already in 46 stores of the Ralf Ringer branded retail network in Moscow and the regions, as well as in 25 franchised stores. The production volume for the Autumn-Winter season 15 / 16 amounted to 84 thousand pairs, taking into account the order of the Children's World.
The main trend in children's shoes today is imitation of “adult” fashion, therefore, successful images of the “adult” collection were used to create the Fall-Winter 15 / 16 collection. It included low shoes, shoes, sneakers, as well as boots, low boots and boots.
In addition to sales in its own and franchised retail chains, Ralf Ringer also plans to expand its presence in traditional children's distribution by continuing to work with Detsky Mir, as well as starting cooperation with other large chains. According to the company's plans, through 2-3 of the year, children's shoes will take about 10% of total sales.