Ralf Ringer, the Russian manufacturer of men's, women's and children's shoes, has announced a global “restart” of its brand. Together with the new collection, the company introduced updated stores in several cities of Russia at once - Rostov-on-Don, Yekaterinburg, Orekhovo-Zuev, Moscow, Engels and Nizhny Novgorod.
As part of the rebranding, the company’s corporate identity has also undergone changes. The new logo demonstrates the basic principles that guide the manufacturer - a modern style for the whole family, natural materials, comfort, wear resistance.
“Our mission is to make a quality product that meets the highest Russian and international standards. To do this, we apply the most advanced manufacturing and management technologies. We are very proud of the result and are sure that everyone will like the updated image of Ralf Ringer, and updating the brand stores will make the purchase process even simpler and more enjoyable, ”said Andrei Berezhnoy, CEO of Ralf Ringer.
Ralf ringer Is a Russian shoe manufacturer and retailer. Since the inception of the company, its production volume has grown 50 times: from 30 thousand pairs in the first season to more than 1 million pairs in 800. The company has three own factories (in Moscow, Vladimir, Zaraysk) and the largest distribution network in Russia (over 2016 retail outlets, including more than 1000 branded retail chain stores).