On April 17, as part of the Moscow fashion week, a show of clothes created according to the sketches of 10-year-old Zoya Kukushkina was held. The Ralf Ringer company took part in the show-show of children's T-shirts "Saveit". Young models took to the catwalk wearing the footwear of a Russian brand that produces models for the whole family.
The start for the creation of Zoya Kukushkina's collection "Saveit" was the fulfillment of an order for the development of children's T-shirts on the topic of environmental support for the Ministry of Natural Resources and Ecology of the Russian Federation. All proceeds from the project are sent to the Charitable Foundation "Change One Life", whose ambassador is Zoya.
As noted in RALF RINGER, the idea of ecology is consonant with the principles of their production, the Russian shoe brand has taken a course to follow the concept of sustainable development and has already implemented a number of eco-initiatives, including launching a program in its retail to collect old shoes for recycling.