The collaboration of the STS TV channel and the Russian shoe brand Ralf Ringer is timed to coincide with the release of the series "The Oligarch's Wife" with actress Elena Podkaminskaya. The plot of the series revolves around a factory for the production of tarpaulin boots. Ralf Ringer created his own version of "kirzach" for the series.
“We continue a series of collaborations with brands that are close to us in spirit, audience and positioning, and we are grateful to our partners from RALF RINGER who responded to a non-standard request - to rethink an important symbol of our series and iconic Russian footwear,” comments Natalia Abramochkina, CTC Marketing Director.
An updated model of tarpaulin boots this season has appeared in the assortment of the Ralf Ringer brand. As stated in the press release of the collaboration, the model neatly imitates tarpaulin boots and, unlike the prototype, is made of soft genuine leather with a cowhide lining. The brand's designers have added an ironic inscription to the image, repeating the name of the series.
“Collaboration with STS allowed us to go beyond and create a trendy model. Today, the trend is a wide boot, a grainy pattern on the leather, and an unusual heel. The boots turned out to be bold, with character, like the heroine herself (approx. Ed .: of the series) Albina. At the same time, they have a comfortable and well-adjusted last that meets the Ralf Ringer comfort standards, ”says Veronika Berezhnaya, director of the MTO and production preparation department at Ralf Ringer.
Boots from a limited edition at a price of 18990 rubles. can be purchased in the Ralf Ringer online store and in the brand's branded retail, 46 stores of which are open, including in Moscow, St. Petersburg, Novosibirsk, Ufa, Volgograd, Krasnodar, Samara, Kazan, Nizhny Novgorod and Tver.