Russians save on everything, according to the data of the research holding “Romir” for February. A 5% drop in real expenses during the month occurred for the first time since 2007.
The Romira panel monitors purchases of more than 10 thousand consumers in 52 cities of Russia with a population of more than 100 thousand people online: after visiting the store, buyers scan the barcodes of all purchased goods that they have brought home.
The consumer spending of Russians in nominal terms (excluding inflation) decreased in February 2015 of the year to January by 2,5%, and the real decline (including inflation) was 5%. As Igor Berezin, a leading expert at the research holding company commented, one could talk about such savings at the end of the 1990's.
Consumer inflation last year amounted to 11,4%, according to Rosstat, this year, in the first two months alone - more than 6%. And this, according to "Romir", in annual terms means an increase in prices in 2015 by 15-16%. There has not been such high inflation in our country, at least since 2000, the study notes. Thus, real daily expenses in February 2015 turned out to be 5-6% lower than expenses in the same month of 2014.
Consumers continue to optimize their food basket. A significant number of consumers switched to cheaper products - both within the same category and between them, some began to visit stores with “affordable prices” more often. Also, buyers began to actively use promotions, coupons, discount cards and special offers offered by retail chains.