"Sale" of brands
04.06.2012 1539

"Sale" of brands

Nike will sell subsidiary brands
Nike has announced its intention to separate its two wholly owned subsidiaries Cole Haan and Umbro to focus more on stimulating the growth of the brands Nike, Jordan, Converse and Hurley. “We see tremendous opportunities to build profitable growth around the world by continuing to bring innovative products to the market and inspire customers with Nike brands,” said Mark Parker, President and CEO of Nike. “We also see significant potential in the Jordan, Converse and Hurley brands, which have received particular consumer attention to complement the Nike brand. The separation of Umbro and Cole Haan will allow us to focus our resources on the opportunities with the greatest potential for Nike so that we can continue to build sustainable, profitable growth for our shareholders, ”said Parker. Cole Haan, a brand specializing in casual and fashionable leather shoes and bags, was acquired by NIKE, Inc. in 1988 year. The head office of the company is in New York. Umbro is a specialized football brand headquartered in Manchester (UK). It was acquired by NIKE, Inc. in 2008 year. The process of separation of these two companies will begin immediately and should be completed by the end of the 2013 fiscal year NIKE, reports
Nike will sell subsidiary brands Nike has announced its intention to separate its two wholly owned subsidiaries Cole Haan and Umbro in order to focus more on ...

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