The Econika shoe chain has expanded with new stores in Moscow, Yaroslavl, Penza, Saransk and Surgut. In addition, the brand's first shoe cassette was launched in Orenburg. All retail facilities opened in December 2012.
Today the Econika chain has more than 150 stores in Russia and Kazakhstan. More than 700 models of footwear brands Alla Pugacheva, RiaRosa and RiaRosa Classic are presented in "Econika". The production of these brands is located in Brazil, Italy, China, Spain, Germany and India.