Rieker
Network development
11.05.2012 1610

Network development

Another “Centipede” appeared in Yekaterinburg

The Centipede celebrated yet another discovery. The new representative of the company network is located in the shopping center "Airship" in Yekaterinburg. The festive opening of the store took place in late April. The event was held in the best traditions of Centipedes, which means that there were many balloons, incendiary contests for young buyers and a professional make-up artist, thanks to which everyone could transform into a fairy-tale hero. While the children were playing and having fun, their parents were able to carefully familiarize themselves with the wide range and not only evaluate the benefits, but also purchase children's shoes in the new “Centipede”.

This outlet was previously called Tip-Top. So far, his managers have decided to combine the original name with the new brand and work as a “Centipede-Type-Top”. This desire is explained by the desire to maintain contacts with former customers. The style of the new company network along with powerful advertising support will become a significant addition, ensuring the influx of new customers and increasing the turnover of the outlet. A similar experience was successfully implemented by the predecessors - branded stores that opened in March: “Centipede - Mowgli”, “Centipede - Family” and others.

Another “Centipede” appeared in Yekaterinburg “The Centipede” celebrated yet another discovery. The new representative of the company network is located in the shopping center "Airship" in Yekaterinburg. The festive opening ...
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