Reebok has introduced a new element of its corporate identity - the Delta badge - a symbol of the change of eras in the history of the brand.
Reebok unveiled the updated logo in early 2014. The three sides of the Delta triangle represent the three sides of the personality - physical, mental and social - and the changes that happen to a person when he overcomes himself during fitness.
“The new Reebok logo represents a new brand identity. This badge will symbolize everyone who is discovering their potential with fitness over and over again every day. We are convinced that training is not only physical satisfaction, fitness goes beyond that, it changes you. and your relationship to yourself and the world around you, ”says Matt OTul, Marketing Director.“ This is our symbol of change. ”
Since 1986, the brand has used a dynamic logo formed by the intersection of three lines. The new logo will now adorn all Reebok clothing and footwear models for fitness, including collections for running, yoga, dancing, aerobics, outdoor training, and the equipment of fitness instructors.