Reebok fined $ 25 million for unfair advertising
One of the world leaders in the market for sports equipment and equipment, Reebok, agreed to pay $ 25 million in compensation to defrauded customers who believed in the miraculous properties of its sneakers. An agreement was reached between Reebok, a subsidiary of the German industrial group Adidas, and the US government on Wednesday announced by the Federal Trade Commission.
US authorities accused Reebok of unreasonably claiming in its EasyTone and RunTone series sneakers that they "help to strengthen and tone key muscles in the legs and buttocks better than regular shoes."
"The US Federal Trade Commission requires advertisers to be accountable for their words and confirm them with scientific evidence," the statement said.
In one of the commercials, the commission notes, Reebok cited data that the EasyTone sneakers can strengthen the Achilles tendon and calf muscles by 11%, and the muscles of the buttocks - 28% more effective than competitors' shoes. At the same time, the desired effect, as the company assured, is achieved not through some complex exercises, but as a result of ordinary walking.
As representatives of the American authorities remind, the advertisement for the EasyTone and RunTone series appeared in the media in early 2009 and since then the sneakers of these series have become very popular not only in the United States, but also in other countries of the world. In particular, the Russian official website Reebok in the section dedicated to EasyTone claims that the use of this technology "creates a slight instability of the foot, which helps to strengthen the muscles of the legs." ITAR-TASS reports.
One of the world leaders in the market for sports equipment and equipment, Reebok, agreed to pay $ 25 million in compensation to defrauded customers who believed in miraculous properties ...
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Ralf Ringer is challenging in court the demand of the Federal Tax Service for additional taxes and penalties for 1,5 billion rubles.
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7 pairs of dutikov boots for the city and country walks
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Obuv Rossii goes bankrupt
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MM6 Maison Margiela and Salomon have released their own version of trekking shoes
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Largest duty-free shopping complex opens on Hainan Island
In China, on the island of Hainan in the city of Haikou, the world's largest duty-free shop has opened. The complex was built by China Duty Free Group (CDFG) and is located on the west coast of Haikou, next to Xinhai Port, a major transportation hub, and has a total building area of 280 square meters, writes Worldfootwear.com
Farfetch reports third quarter 2022 loss
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Factory S-Tep "Shoes of Russia" can avoid bankruptcy
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The Beinopen forum creates an ecosystem for fashion industry companies
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BASCONI continues to develop retail in Russia and abroad
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Turkish footwear brand Dogo will start retail development in Russia
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Mexico ramps up shoe exports amid US-China trade war
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Which shoes will please your feet, and which will not?
The prose of life is that many fashion shoe manufacturers often think only about the exterior of models, not paying much attention to the biomechanics of the foot. Even today, when in shoe fashion for several years now there has been a steady trend for comfortable sports and casual shoes. Doctors do not approve of this approach. How to come to a compromise? SR asked Olga Chizhevskaya, an expert and executive director of the League of Podiatry, about how different models of shoes affect the health of the foot and the entire musculoskeletal system, and which shoes are ideal for foot health. Podiatry is a branch of medicine that deals with the treatment of diseases of the feet and lower legs, combining knowledge of orthopedics, traumatology and surgery.
MASCOTTE relaunches retail format with focus on digital technology
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Euro Shoes@CPM set attendance records
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BEST TURKISH SHOES MANUFACTURERS - ON EURO SHOES
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Italian shoe industry turns to government for help
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WhatsApp and Telegram: Business Opportunities
Messengers are one of the key channels of business communication with customers and an integral part of the marketing mix, which works effectively at all stages of the marketing funnel. Also, messengers allow you to comprehensively solve various problems of brands - from building knowledge to retaining an audience and automating business processes. SR expert on SMM and permanent speaker of the business program of the Euro Shoes Premiere Collection exhibition Ekaterina Diveeva has prepared for you, our readers, a very interesting, practical article about WhatsApp and Telegram messengers and their possibilities for the retail business.
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EURO SHOES and CPM February 21-24 at the Expocentre on Krasnaya Presnya
The international wholesale exhibition of footwear, bags and accessories Euro Shoes premiere collection has existed for 14 years, and this year for the first time the 27th session of the professional footwear exhibition will be held in the pavilions of the largest metropolitan exhibition complex - Expocentre. Winter exhibition EURO SHOES is held in partnership with the international exhibition of fashionable clothes and accessories CPM.
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Vans has released a collection of sneakers with the characters of the Japanese animated series Sailor Moon
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How to set prices that will earn
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Sales of shoes and accessories: effective techniques for business rhetoric
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We form the salary of sellers: expert advice
“How do you charge your consultants for personal or general sales?” Is one of the most popular questions causing a lot of controversy and gossip on the online forums of retail business owners. Indeed, how to properly form the earnings of sellers? But what about bonuses, where to get a sales plan from, do employees allow them to buy goods at discounted stores? In search of truth, the Shoes Report turned to a dozen shoe retailers, but no company wanted to disclose its motivation system - the process of its development was too complicated and individual. Then we asked four business consultants, and finally became convinced that the topic of seller motivation is very complex, because even our experts could not come to a common opinion.
Fur, and not only: types of lining
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The whole truth about Bayer. Who is he and how to become one?
Bayer is no longer a new, but still a popular and sought-after profession. It’s fashionable to be a buyer. Buyers are at the origins of the emergence and development of trends. If the designer offers his vision of fashion in the season, then the buyer selects the most interesting commercial ideas. It is on buyers that the policy of sales of stores and what, in the end, the buyer will wear depends on. This profession is surrounded by a magical fleur, often associated with a lack of understanding of what exactly is the work of a buyer.
Retail Arithmetic
Before you begin to solve specific problems, you need to find out how accurately all the leaders of your company understand the basic terminology of retail.
The best models of Czech shoes of the past
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How to fire a worker without tears, scandal and trial
Sooner or later, any manager is faced with the need to part with an employee. Properly and on time the dismissal procedure will save the company money, and the boss himself - nerves and time. But why sometimes, knowing that a break in relations is inevitable, we put off the decision for months?
Ecommerce Laws Every Seller Should Know
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