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Reebok fined $ 25 million for unfair advertising
30.09.2011 2578

Reebok fined $ 25 million for unfair advertising

One of the world leaders in the market for sports equipment and equipment, Reebok, agreed to pay $ 25 million in compensation to defrauded customers who believed in the miraculous properties of its sneakers. An agreement was reached between Reebok, a subsidiary of the German industrial group Adidas, and the US government on Wednesday announced by the Federal Trade Commission.

US authorities accused Reebok of unreasonably claiming in its EasyTone and RunTone series sneakers that they "help to strengthen and tone key muscles in the legs and buttocks better than regular shoes."

"The US Federal Trade Commission requires advertisers to be accountable for their words and confirm them with scientific evidence," the statement said.

In one of the commercials, the commission notes, Reebok cited data that the EasyTone sneakers can strengthen the Achilles tendon and calf muscles by 11%, and the muscles of the buttocks - 28% more effective than competitors' shoes. At the same time, the desired effect, as the company assured, is achieved not through some complex exercises, but as a result of ordinary walking.

As representatives of the American authorities remind, the advertisement for the EasyTone and RunTone series appeared in the media in early 2009 and since then the sneakers of these series have become very popular not only in the United States, but also in other countries of the world. In particular, the Russian official website Reebok in the section dedicated to EasyTone claims that the use of this technology "creates a slight instability of the foot, which helps to strengthen the muscles of the legs." ITAR-TASS reports.

One of the world leaders in the market for sports equipment and equipment, Reebok, agreed to pay $ 25 million in compensation to defrauded customers who believed in miraculous properties ...
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