Reebok fined $ 25 million for unfair advertising
One of the world leaders in the market for sports equipment and equipment, Reebok, agreed to pay $ 25 million in compensation to defrauded customers who believed in the miraculous properties of its sneakers. An agreement was reached between Reebok, a subsidiary of the German industrial group Adidas, and the US government on Wednesday announced by the Federal Trade Commission.
US authorities accused Reebok of unreasonably claiming in its EasyTone and RunTone series sneakers that they "help to strengthen and tone key muscles in the legs and buttocks better than regular shoes."
"The US Federal Trade Commission requires advertisers to be accountable for their words and confirm them with scientific evidence," the statement said.
In one of the commercials, the commission notes, Reebok cited data that the EasyTone sneakers can strengthen the Achilles tendon and calf muscles by 11%, and the muscles of the buttocks - 28% more effective than competitors' shoes. At the same time, the desired effect, as the company assured, is achieved not through some complex exercises, but as a result of ordinary walking.
As representatives of the American authorities remind, the advertisement for the EasyTone and RunTone series appeared in the media in early 2009 and since then the sneakers of these series have become very popular not only in the United States, but also in other countries of the world. In particular, the Russian official website Reebok in the section dedicated to EasyTone claims that the use of this technology "creates a slight instability of the foot, which helps to strengthen the muscles of the legs." ITAR-TASS reports.
One of the world leaders in the market for sports equipment and equipment, Reebok, agreed to pay $ 25 million in compensation to defrauded customers who believed in miraculous properties ...
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Online and offline - eternal battle or cooperation?
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How to Increase Shoe Sales in a Retail Store by 25% Through Effective Management
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Service and Marketing Tips in Fashion Retail
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We are ready for active development in the Russian market
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Sales of shoes and accessories: effective techniques for business rhetoric
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“How do you charge your consultants for personal or general sales?” Is one of the most popular questions causing a lot of controversy and gossip on the online forums of retail business owners. Indeed, how to properly form the earnings of sellers? But what about bonuses, where to get a sales plan from, do employees allow them to buy goods at discounted stores? In search of truth, the Shoes Report turned to a dozen shoe retailers, but no company wanted to disclose its motivation system - the process of its development was too complicated and individual. Then we asked four business consultants, and finally became convinced that the topic of seller motivation is very complex, because even our experts could not come to a common opinion.
Technology Selling Issues
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The whole truth about Bayer. Who is he and how to become one?
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Fur, and not only: types of lining
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The best models of Czech shoes of the past
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Retail Arithmetic
Before you begin to solve specific problems, you need to find out how accurately all the leaders of your company understand the basic terminology of retail.
How to fire a worker without tears, scandal and trial
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