One of the world leaders in the market for sports equipment and equipment, Reebok, agreed to pay $ 25 million in compensation to defrauded customers who believed in the miraculous properties of its sneakers. An agreement was reached between Reebok, a subsidiary of the German industrial group Adidas, and the US government on Wednesday announced by the Federal Trade Commission.
The US authorities accused Reebok of advertising the EasyTone and RunTone series of sneakers in an unreasonable statement that they “help strengthen and tone the key muscles of the legs and buttocks better than regular shoes.”
"The US Federal Trade Commission requires advertisers to be accountable for their words and confirm them with scientific evidence," the statement said.
In one of the commercials, the commission notes, Reebok cited data that EasyTone sneakers can strengthen the Achilles tendon and calf muscles by 11%, and buttock muscles by 28% more efficiently than competitor shoes. In this case, the desired effect, as the company assured, is achieved not due to some difficult exercises, but as a result of a normal walk.
As representatives of the American authorities remind, the advertising of the EasyTone and RunTone series appeared in the media at the beginning of 2009 and since then, the sneakers of these series have become very popular not only in the USA, but also in other countries of the world. In particular, the EasyTone section of the Russian official website Reebok claims that using this technology “creates a slight foot instability that helps strengthen the leg muscles.” It is reported by ITAR-TASS.