In honor of the 25 anniversary of the iconic Instapump Fury sneaker, the 2019 Reebok released its updated version with shock absorption technology - Boost. In Moscow, the presentation of the anniversary novelty was held at the Tsvetnoy department store in the Rebook 23 corner of November.
The first version of Instapump Fury was developed by designer Stephen Smith, creating a revolutionary form of sneakers for its time, which was based on Pump air pumping technology and a flexible split sole. Sneakers became a world hit and won the love and recognition of athletes, movie stars and sneakerheads.
To release an updated model, Rebook turned to Adidas, which includes Reebok Intarnational Boost cushioning technology.
Instapump Fury Boost in black and white and white and black was presented at the Tsvetnoy department store, as well as the Prototype model in a combination of white, bright blue and deep orange. On the installation of rare iterations of the model, one could see vivid versions for 25 years of history - from Jackie Chan's signature coloring to sneakers dedicated to the Grinch and the onset of the millennium.
Reebok International Ltd. (headquartered in Boston, Massachusetts, USA) is a major global designer, seller and distributor of clothing, shoes and equipment for sports, fitness and everyday life. It is part of Adidas.