Updated Reebok stores were launched in Aviapark, Metropolis, MEGA Teply Stan, Atrium and Tsvetnoy shopping centers in Moscow. On March 2020, it is planned to open a retail store in a new format in the MEGA Belaya Dacha shopping center.
Shops in a new design also already operate in Stavropol, Novorossiysk and other cities. To date, the Reebok retail chain in Russia has 128 stores, the brand plans to continue updating the design of its branded retail.
The new format involves intuitive navigation, soft textures and an emphasis on digital space, as well as the presence of the updated Vector logo, which, starting from 2020 of the year, will unite all divisions of the company and strengthen communication between all the brand lines.
“Vector” is a symbol of the company's outstanding sports and cultural achievements and remains the most recognizable sign of Reebok.
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