Rockport Advertising Campaign
American supermodel Erin Wasson starred in a photo shoot of the Rockport shoe brand's fall collection. The famous photographer Guy Aroch and stylist Clare Richardson, who brought to life the concept called “Day in the Life”, were invited to shoot the advertising campaign.
An advertising campaign is built around one day in the life of Erin Wasson. The first half of the day the supermodel takes place on tedious filming in a New York photo studio in the Soho area, and in the evening the girl goes for a walk in the city center. Throughout the day, Erin looks stylish in shoes from the new autumn collection of the American Rockport brand. The visual embodiment of the advertising campaign places emphasis on such attributes of a modern lifestyle as cosmopolitanism, self-confidence and an impeccable sense of style, which corresponds to the Rockport philosophy and the image of Erin Wasson.
The lineup of the new collection includes high-heeled and wedge heels, ballet flats and sneakers, ankle boots and boots. The main materials of the collection are genuine leather and soft suede. All models are created using the innovative sports technologies adiPRENE and adiPRENE + by adidas, which are the Rockport trademark and guarantee of shoe comfort.
The global launch of the advertising campaign is scheduled for September 1, 2012. Already at the end of August, the windows of all Rockport stores in Russia will be decorated with photos from Erin Wasson.
Rockport is the leading shoe brand in the adidas Group's portfolio. The company has rich experience in the field of innovative developments and offers customers around the world stylish and comfortable shoes. Rockport was founded in the USA in 1971, the company is headquartered in Canton, Massachusetts. Today Rockport chain includes more than 300 stores in 60 countries.
American supermodel Erin Wasson starred in a photo shoot for the fall collection of footwear brand Rockport. Famous photographer Guy Aroch was invited to shoot the advertising campaign and ...
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The Swiss brand KV+ is not so well known to the general Russian audience, but it is well known in the world of skiing, because it was there that KV+ took its first steps and actively developed. The Swiss brand has earned the trust of the professional sports audience over the past 35 years. At the same time, the Russian sports market of ski equipment has always been a priority for the Swiss.
Rieker and Remonte are regular exhibitors at Euro Shoes: meet your favorite brands at the exhibition from August 25 to 28 at the Central Trade Fair Center.
Riker and Remonte will present their Spring/Summer 2027 collections at the Euro Shoes exhibition (August 25–28, WTC Congress Centre).
New brands at Euro Shoes in August!
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From July 27 to 29, the Euro Shoes@CAF_Eliteline 2026 exhibition will be held in Almaty, Kazakhstan.
Elite Line is an international specialized exhibition of footwear, fur, leather, and accessories. The exhibition will feature collections from international and domestic manufacturers from Russia, Turkey, Germany, Italy, Kazakhstan, and other countries.
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"When Customers Are Few: How Fashion Store Owners Can Squeeze the Most Out of Every Customer"
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How to sell more without losing customer trust?
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Euro Shoes: the industry's leading footwear exhibition will be held August 25–28 at the WTC Congress Center.
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The share of marketplaces will grow
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New Tamaris Spring-Summer 26 Collection: Comfort and Elegance in Every Model
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MARCO TOZZI presented his Fall-Winter 2025/26 collection in Moscow.
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Euro Shoes starts on August 27th!
The leading international exhibition of footwear and accessories in Moscow, Euro Shoes premiere collection, starts next week!
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Three fashionable colors for accessories and shoes for the fall-winter 2025/26 season
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Technology Selling Issues
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Retail Arithmetic
Before you begin to solve specific problems, you need to find out how accurately all the leaders of your company understand the basic terminology of retail.
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Sooner or later, any manager is faced with the need to part with an employee. Correctly and on time the dismissal procedure will save the company money, and the boss himself - nerves and time. But why sometimes, knowing that a break in relations is inevitable, we postpone the decision for months?
