An advertising campaign is built around one day in the life of Erin Wasson. The first half of the day the supermodel takes place on tedious filming in a New York photo studio in the Soho area, and in the evening the girl goes for a walk in the city center. Throughout the day, Erin looks stylish in shoes from the new autumn collection of the American Rockport brand. The visual embodiment of the advertising campaign places emphasis on such attributes of a modern lifestyle as cosmopolitanism, self-confidence and an impeccable sense of style, which corresponds to the Rockport philosophy and the image of Erin Wasson.
The lineup of the new collection includes high-heeled and wedge heels, ballet flats and sneakers, ankle boots and boots. The main materials of the collection are genuine leather and soft suede. All models are created using the innovative sports technologies adiPRENE and adiPRENE + by adidas, which are the Rockport trademark and guarantee of shoe comfort.
The global launch of the advertising campaign is scheduled for September 1, 2012. Already at the end of August, the windows of all Rockport stores in Russia will be decorated with photos from Erin Wasson.
Rockport is the leading shoe brand in the adidas Group's portfolio. The company has rich experience in the field of innovative developments and offers customers around the world stylish and comfortable shoes. Rockport was founded in the USA in 1971, the company is headquartered in Canton, Massachusetts. Today Rockport chain includes more than 300 stores in 60 countries.