Zalando Record Sales
06.08.2012 1593

Zalando Record Sales

The turnover of the Zalando online store, which is headquartered in Berlin, amounted to 2011 million euros in 510, sales increased by almost 250% per year.

This is due to geographical expansion, and a broad advertising campaign, and the improvement of the service.

In 2011, Zalando launched its own logistics center. The construction of the second has already begun in the German city of Erfurt, it should be commissioned in 2012 year.

In February 2012, Zalando successfully completed investment negotiations with the DST Global Investment Fund, which announced that it was acquiring 4% Zalando. The fund also holds shares in Google, Facebook, Groupon and Alibaba. “More than half of our activities are located outside the country. And more than half of the sales are not in shoes, ”says Rubin Ritter, managing director of the online retailer.

Zalando was founded in 2008 and was originally engaged in the online sale of footwear. In 2009, the Austrian version of the site opened, followed by the Dutch, French, Italian, British, Swiss. In 2012, Mr. Zalando began work in Sweden, Belgium, Spain, Denmark and Finland.

In Brazil, a subsidiary project opened under the name www.dafiti.com.br, in Japan - www.locondo.jp, in Russia - www.lamoda.ru, in Australia - www.theiconic.com.au.

In addition to international expansion, the German online store launched its own brand and opened an offline shopping center in Berlin. Further in the plans of the company are Indonesia, Malaysia, Singapore and strengthening in Southeast Asia.

According to the company, about 30 thousand pairs of shoes are sold daily through the online store, including the British youth brands BETSY and KEDDO. The owners are confident that 300% growth per year is quite realistic plans for 2012. By the beginning of 2013, the company expects to achieve a turnover of 1,3 billion euros. My materials analpa.ru.

The turnover of the Zalando online store, which is headquartered in Berlin, amounted to 2011 million euros in 510, sales increased by almost 250% per year. This is due to the geographical ...

Latest News

The pandemic has sent Peter Kaiser to the threat of bankruptcy

Peter Kaiser has filed a petition with the Pirmasens District Court to develop an action plan to avoid bankruptcy proceedings. According to the company's managers, Peter Kaiser led to a pre-bankruptcy state of quarantine in ...
17.09.2020 223

Vans unveils collaboration with MoMA in New York

The design of the Vans x MoMA collection, which consists of shoes, clothes and accessories, is inspired by the works of outstanding artists presented in the MoMA Museum, including Salvador Dali, Wassily Kandinsky, Lyubov Popova, Claude Monet, Edvard Munch, Jackson ...
17.09.2020 331

Warm models have appeared in the Crocs line of clogs

As we wrote earlier, the American brand noted an explosive growth in sales of its clogs during the summer months of quarantine, and apparently, in order not to lose the gained momentum, decided to offer consumers an autumn version of its popular model.
17.09.2020 328

Swims collection adds new cane umbrellas

With the onset of autumn and the rainy season, the Norwegian rubber shoe brand Swims has traditionally stepped up its activities, adding new footwear and accessories to its collection. This time the collection has been replenished with a new line of umbrellas in ...
15.09.2020 389

Revenue of Obuv Rossii Group of Companies in the first half of 2020 decreased by 26,4%

The amount of revenue of Obuv Rossii Group of Companies in the 1st half of 2020 decreased by 26,4% to RUB 3,963 billion. compared to 5,384 billion rubles. in the 1st half of 2019. • The net loss amounted to RUB 0,306 billion, says the financial report of Obuv Rossii Group of Companies.
15.09.2020 602
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning