Rendez-Vous launches clothing sales
08.04.2019 1603

Rendez-Vous launches clothing sales

The network of multi-brand stores of shoes, bags and accessories Rendez-Vous has decided to expand the range, adding products of the "clothing" category. Market participants believe that changing the format entails certain risks.

The first clothing brand to appear on shoe shelves will be Levi's jeans products. Starting from March 28 of 2019, clothes of this brand will be available in the online store of the network and in the Rendez-Vous store in the Fashion Season trademark. According to a company press release, over time, the range of women's, men's and children's clothing will expand, it will be supplemented by brands such as Tommy Hilfiger, Lacoste, Ash, TBS, Calvin Klein, Michael Kors, MM6 and others.

“The main goal of Rendez-Vous has always been to provide a wide range of products for customers so that everyone who visits the store can find something to their liking. On the shelves of our network you can find a pair for both forty thousand rubles and four; both world famous brands and young, conceptual brands. Over time, we came to the decision to purchase clothes in order to fully satisfy the demand of our customers ”- comment on the decision at Rendez-Vous.

Rendez-Vous is not the first retail operator in the Russian footwear market to decide to go beyond the shoe retail format. So, the company "Shoes of Russia" a couple of years ago, she decided to expand the range of her retail stores, adding clothes and other related products to them. Now, the collection of clothes in Shoe Russia stores already has 200 SKU, the share of clothes in retail sales in the first quarter reached 20%, the share of related products - 38%.

According to Econika Network Marketing Director Irina Zueva, an attempt to expand the range by supplementing his clothes was once made in the network of shoe stores "Econika". “In our three stores in support of the capsule collection of shoes with designer Alena Akhmadulina, we sold TM Akhmadullina Dreams clothes, but I can’t say that this somehow significantly affected the growth in sales in these stores,” she says. - Despite the fact that the expansion of the assortment due to related product categories in fashion retail seems like a natural process, the consumer is still getting used to a certain format. It must be borne in mind that each product has its own specifics. The inclusion of a new product category is partly an entry into a new market in which the company must understand and have all the necessary competencies both in terms of procurement or production, and in terms of sales. Expanding an adjacent category may require the involvement of a new buyer who works specifically with clothing. Another important point is how to integrate a new product in a store with existing equipment and present it as profitable as possible from the point of view of merchandising. As well as how to adjust the work of personnel who was sharpened by the sale of shoes and accessories. In general, there are certain risks. Time will tell how much the new assortment will be in demand by the brand’s customers. ”

The network of multi-brand stores of shoes, bags and accessories Rendez-Vous has decided to expand the range, adding products of the "clothing" category. Market participants believe that changing the format ...
Euro Shoes Exhibition

Latest News

The "Honest ZNAK.Business" application now has a scan function without authorization

The Center for the Development of Advanced Technologies has expanded the capabilities of the Chestny ZNAK.Business mobile application. The developers have implemented a new scanning function in the application. Users now have the ability to scan codes in the marking system without ...
20.10.2021 95

"Lockdown" announced in Russia from October 30 to November 7

Russian President Vladimir Putin approved the proposal of Deputy Prime Minister Tatyana Golikova to introduce non-working days in the country from October 30 to November 7. Non-working days are announced with payroll. This measure is forced due to the growth of ...
20.10.2021 147

Tamaris and Jana shoes to create the new Tamaris COMFORT range

The German brand Tamaris has decided to launch a new line in the segment of comfortable women's shoes and has attracted another brand of the Wortmann group - Jana shoes for cooperation. Now, in addition to developing its own collection, Jana shoes will be engaged in ...
20.10.2021 88

Adidas Originals has released new models of sneakers "for the winter"

In the collection of Adidas Originals there are models of shoes "for the winter", they complement the collection of insulated winter jackets and parkas for men and women. The collection includes men's low-top sneakers ZX1K BOOST and women's high-top sneakers SAMBA ...
20.10.2021 190

Malone Soulier launched an online service for making shoes to order

London-based shoe brand Malone Soulier has launched a global digital platform for bespoke footwear. The corresponding service appeared on the brand's website. Now for fans of the brand in different countries of the world the opportunity is available to create ...
20.10.2021 159
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning