Kaia Gerber stars in the Repetto ad campaign. Photo: Footwearnews.com
Repetto releases ad campaign featuring Kaia Gerber
Repetto ballet flats, long the face of which was French actress Sophie Marceau, have rejuvenated their image by inviting popular American model and actress Kaia Gerber to take part in their new advertising campaign.
Cindy Crawford's 25-year-old daughter became the perfect campaign heroine, starring in the short film "In Bloom." In the film, Kaia Gerber learns to dance in Repetto ballet flats. The red color of the shoes suits the dark-haired actress's style and is invariably associated with France.
The film was released alongside a capsule collection of footwear, which included Kaia ballet flats and Mary Jane shoes named Pina, after choreographer Pina Bausch, who preferred to dress her dancers in Mary Janes.
The embellished Kaia ballet flats feature a 2-centimeter heel and a suede upper. They're available in four colors: black, classic blue, fiery red, and maroon.
The Pina model is made of matte leather and has a higher heel (4,5 cm), available in two colors: black and deep wine.
Gerber's handwritten signature is engraved on the insole of each shoe. The Kaia is priced at €320, while the Pina is priced at €390.
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