Rieker
Retailers say slowdown in sales
26.05.2014 2970

Retailers say slowdown in sales

According to the company Watcom, which specializes in measuring customer flows in shopping centers, from mid-March to mid-May, the drop in customer traffic in metropolitan malls was 6,1%.

The strongest - by 11,5% - the customer flow decreased in the period from April 14 to April 20: on average, 545 people visited one shopping center per 1 sq. M. m per day against 613 people in the same period in 2013. This is due to both the dilution of the customer flow due to the commissioning of new retail space in Moscow, and the reduction in demand, the President of Watcom Group Roman Skorokhodov is sure.

The owner of the Baon chain (more than 130 stores), Ilya Yaroshenko, believes that a psychological effect has worked: messages about events in Ukraine are replaced by information about new sanctions from Europe and the United States, plus everyone is observing currency fluctuations.

Another factor that affects the stores' revenue is the reduction in consumer lending, said Sergei Sarkisov, vice president of the Novard group (owns the Econika shoe chain).

Clothing retailers have recorded a slowdown in sales growth since the beginning of spring. The same trend is observed in shoe retail, says Sarkisov. According to him, in March-April comparable sales fell by 8% across the entire chain, and even more in individual stores: because of this, Econika is already negotiating with shopping centers to revise the currency rental rates. The overall drop in consumer traffic in the network was 12% in March-April. According to the top manager, in the first 20 days of May there is also a drop in comparable sales of 4%, but due to the last ten days he hopes to "break down".

For the first time in many years, in the high season - April - shoe traders actively carried out promotions, Sarkisov noted: the companies offered additional discounts to regular customers, and the purchase of a second pair of shoes was stimulated by discounts of up to 50%.

But according to Watcom, there is an increase in demand for building materials and furniture. Analysts believe that people have decided to preserve their savings by investing in real estate, and now they are equipping the acquired housing.

According to the company Watcom, which specializes in measuring consumer flows in shopping centers, from mid-March to mid-May the drop in consumer traffic in the capital's malls ...
5
1
Rating

Latest News

Geox presented its fall-winter 2021 collection in Milan

Italian footwear and apparel brand Geox has unveiled a new season as part of Milan Fashion Week. The collection includes models of men's and women's shoes for every day, the main feature of which is traditionally for Geox "breathable" properties.
02.03.2021 94

Interview with Friedrich Naumann, CEO of Wortmann Vostok, official representative of Tamaris in Russia

About what the year of the pandemic was for the German brand Tamaris, about the challenges of the time, the support of partners in the crisis, the impact of online technologies, and about the brand's new collection with Friedirch Naumann, CEO of Wortmann Vostok, the official ...
01.03.2021 90

The only exhibition of European footwear brands in Russia EURO SHOES premiere collection opened in Moscow today

Moscow, March 1, 2021. The largest international exhibition of footwear, bags and accessories in the total look format has started in the capital's event hall MAIN STAGE. Manufacturers from Germany, Italy, Spain, Turkey and other European countries represent ...
01.03.2021 327

Farfetsh will cooperate with Bosco di Cilegi

Farfetsh, one of the world's largest online platforms for the sale of fashionable goods, has entered into a cooperation agreement with Bosco di Cilegi, a major player in the Russian luxury fashion market. In the course of cooperation, the online platform ...
01.03.2021 129

"Honest Mark" transfers the participants of the marking system to electronic document flow

The operator of the labeling system - CRPT - drew up a plan for the transition to electronic document management for those who work with labeled goods. According to the decree of the government of the Russian Federation of December 25.12.2020, 2273 No. 1, from January 2022, XNUMX, use only ...
01.03.2021 163
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning