According to the Association of Retail Companies (ACORT), retailers forecast a fall in demand for clothes in Russia in 2015 by 35% amid a decrease in purchasing power due to the depreciation of the ruble.
“Colleagues cautiously predict a decline in demand somewhere around 35% at least in 2015,” said Andrey Karpov, executive director of AKORT. At the same time, such an effect can be observed in the spring and summer, he added.
Retailers will change the range, focusing on the economy segment
In January 2015, imports of shoes and clothes to Russia decreased significantly. In particular, footwear imports from non-CIS countries fell by 44,1% compared to the same period in 2014 and amounted to $ 207,6 million in monetary terms, the Federal Customs Service said on Wednesday. The import of knitted clothes decreased by 41,6% to $ 159,9 million, textile clothes - by 36,2% to $ 195,4 million.
As Karpov explained, this is also due to the fact that many retailers ordered clothes from abroad last year for the future at lower prices than today's. “A number of players have reserves until the summer,” he said.
Karpov said sales in the clothing and footwear segment dipped somewhat in January compared to last year, but they are traditionally declining after the New Year holidays. Due to the decrease in purchasing power, retailers will change the range, focusing on the economy segment, he added.