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Rating of the popularity of children's shoe brands on the Internet. Children's shoes market index. June 2011.
08.07.2011 3117

Rating of the popularity of children's shoe brands on the Internet. Children's shoes market index. June 2011.

The analytical center of the online shoe store Botinok.ru continues monthly monitoring of the children's shoe market on the Internet. It includes two blocks of data: the market index of children's shoes and the popularity rating of brands of children's shoes. This analytical issue is based on the block of measurements for June, made by 30 June 2011 year

Children's shoes market index characterizes the activity of potential buyers of children's shoes. The basis for the index is the value of interest of potential buyers of children's shoes in May 2011.

In June, the value of the children's shoe market index fell immediately by 28 points. A significant decrease in this indicator is caused by a summer lull - many families with children go to places of rest, usually having already bought the necessary shoes. In addition, the restriction of the study audience by the online community also has an effect on the result - most families in vacation spots do not have Internet access.

According to the forecasts of the analytical center of the online store Botinok.ru, in July the trend for a decrease in the market index will continue, and from August growth in activity of buyers of children's shoes is expected.

Botinok.ru continues monitoring the popularity of children's shoe brands on the Internet. In June, the list of brands involved in the monitoring was expanded to include brands such as: Totto, Top-Top, Ortopedia, Ortek, Paris Commune.

  1. Kotofey 13280
  2. Antelope 12076
  3. Minimen 5981
  4. Kapika 5239
  5. 4710 Walker
  6. ECCO 2493
  7. Fairy Tale 2440
  8. Bambini 2422
  9. Flamingo Xnumx
  10. Zebra 2091
  11. Superfit 1900
  12. Bartek 1810
  13. Totto 1625
  14. Top Top 1453
  15. Orthopedics 1309
  16. Tashi Ortho 1271
  17. Ortek 1222
  18. Paris Commune 1118
  19. Cockatoo Xnumx
  20. Kuoma 141
  21. Naughty 42


There were no significant changes in the June ranking. Noteworthy is the continued growth in the popularity of the Kapika brand, which has supplanted such a well-known brand as Skorokhod with 4 and is close in popularity to the leader among foreign brands - Minimen.

Children's shoes market index - is determined based on statistics of user requests from the Russian part of the Internet in the Yandex search engine. The analysis takes into account requests related to both children's shoes in general and their specific brands. The popularity rating of children's shoe brands is also compiled on the basis of statistics on Internet user requests. Due to the fact that the names of many brands are not unique and apply not only to children's shoes (Zebra, Antelope, Kotofey, for example), only queries that include the words “children's shoes” and the brand name are taken into account when calculating the rating. The brand name was taken into account both in Russian and in Latin spelling.

Online store of children's shoes Botinok.ru (www.Botynok.ru) - one of the oldest online children's shoe stores in Russia - the site was launched in 2005.

The analytical center of the online shoe store Botinok.ru continues monthly monitoring of the children's shoe market on the Internet.
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