"Mila" summed up the results of the presentation of TM "Spartak"
The new collection of the Autumn-Winter 2012 season from the Kazan shoe factory was presented to the attention of the Ural entrepreneurs from April 16 to 24, 2012 at the office of the Ural wholesaler. Among the exhibited samples were dominated by the models of women's shoes TM "Spartak". This group for "Mila" is not a profile one, and therefore the number of participants was relatively small. The presentation was attended by 19 people. The total strategic order amounted to more than 2,4 thousand pairs of TM "Spartak" footwear in bulk.
“The result is modest, but we hope that by the beginning of the autumn-winter season, Spartak will establish information exchange with Mila, and then the entire assortment of the Kazan shoe factory will be available to the Ural buyers of children's shoes wholesale. Only with automatic unloading of goods online, retail representatives will have access to the warehouse stock of the factory and it will be possible to make tactical orders directly in season. As practice shows, tactical applications, in addition to strategic ones, significantly increase sales volumes, thus, Spartak will have a real opportunity to increase sales to 5-7 thousand pairs per season, "said the manager of Mila - wholesale footwear." Alexander Borodin.
It should be noted that during the days of the presentation, the office of the Ural wholesaler was visited by a representative of the Spartak shoe factory. “We have recently collaborated with Mila and are pleased with the results. Personal presence at the exhibition facilitated communication with some retail representatives from Yekaterinburg, made it possible to find out their needs, as well as observe the work process in the distributor's office and estimate the sales volume, which will undoubtedly be useful in further cooperation with Mila - wholesale footwear. - said Irina Kapitonova, manager of the Spartak shoe factory.