Mila summed up the presentation of Spartak trademark
A new collection of the Autumn-Winter 2012 season from the Kazan shoe factory was presented to the attention of Ural entrepreneurs from April 16 to 24, 2012 in the office of the Ural wholesaler. Among the samples exhibited models of women's shoes TM "Spartak" prevailed. This group is not specialized for Mila, and therefore the number of participants was relatively small. The presentation was attended by 19 people. The total strategic order amounted to more than 2,4 thousand pairs of shoes Spartak TM wholesale.
“The result is modest, but we hope that by the beginning of the autumn-winter season Spartak will establish an information exchange with Mila and then the entire assortment of the Kazan shoe factory will be available to wholesale Ural buyers of children's shoes. Only with the automatic unloading of goods in online mode, retail representatives will have access to the warehouse remains of the factory and it will be possible to make tactical bids directly in the season. As practice shows, tactical bids, in addition to strategic ones, significantly increase sales, so Spartak will have a real opportunity to increase sales to 5-7 thousand pairs per season, ”said the manager of Mila - wholesale shoes.” Alexander Borodin.
It is worth noting that during the days of the presentation, the representative of the Spartak shoe factory visited the office of the Ural wholesaler. “We recently collaborated with Mila and are pleased with the results. A personal presence at the exhibition facilitated communication with some retail representatives from Yekaterinburg, made it possible to find out their needs, as well as to observe the workflow in the distributor’s office and evaluate sales volumes, which will undoubtedly come in handy in future cooperation with Mila - shoes wholesale ”, - said Irina Kapitonova, manager of the Spartak shoe factory.