Next year, the largest retailers will continue to explore the opportunities of working online, developing their network of stores around the world.
About 20% of retail operators intend to open up to 40 new stores within EMEA (Europe, Africa, and the Middle East) next year, almost 75% of retailers are ready to open up to five stores within the same territory.
In any case, this is discussed in the study "Activity of retail operators in the EMEA region" by the international consulting company CBRE.
Retailers see a new profitable trend in the online direction, introducing a multi-channel sales strategy. It is online shopping that has become the main hope of major retailers.
About 40% of retailers for 2013 year are preparing expansion into new markets through online technology.
Last year, only 20% of retailers declared their plans for online markets, only 75% of them cared about expanding the range of products sold in online stores.
The CBRE reported that over the past year, retailers have changed their plans for entering new markets radically.
44% of retailers intend to open no more than 10 new stores as before, 75% intend to open from 11 to 30 stores, but 20% of retailers are preparing to open more than 30 new stores.
Germany occupies the main place in the plans of retailers, in it 54% of large retailers are ready to make the bulk of their investments. The country is the most stable economy, not only in Europe but throughout the world.
Retailers will mainly continue to enter the markets of Austria, the Netherlands, Britain, Poland, Spain and France, retailer.ru reports.