Roger Vivier, Viv' on the Run. Photo: Footwearnews.com
Roger Vivier Releases Glamorous Viv' on the Run Sneakers
The design of the new sneakers from French luxury brand Roger Vivier is reminiscent of the glamour era of the early 2000s. The upper is made of smooth nappa leather and mesh, the lightweight EVA sole has an original shape with lugs, and the pair of shoes comes with the signature Roger Vivier buckle - with or without crystals.
The buckle can be attached to the laces or removed for a custom look.
The Viv' on the Run sneakers by Roger Vivier are available in four colorways, including white with silver or rose gold leather, black with white accents, and nude with rose gold glitter.
The campaign in support of the new product features French actress and model Lou Lampros, who, according to the plot of the video advertisement, after standing in a traffic jam on the streets of Paris, decides to change her Roger Vivier high-heeled shoes for new Viv' on the Run sneakers and go on foot.
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Rendez-Vous has relaunched its wholesale business
Now the discount on the assortment is up to 65% of the retail price.
Euro Shoes starts on February 18th in Moscow!
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Shoe factories in Russia are closing one after another
The shoe industry in Russia is in a severe crisis situation. A number of Russian shoe manufacturers have announced the cessation of their activities this year.
Shoemakers' problems are growing
The annual general meeting of the National Footwear Union (NOBS) was held in Moscow.
How to Choose Winter Shoes: Expert Advice
With the arrival of cold weather, the issue of choosing good winter footwear becomes extremely relevant. Comfort, warmth and protection from moisture are the main requirements for footwear in the cold season. Natalia Kuznetsova, an expert of the German brand of footwear and accessories Tamaris, shared useful tips on choosing the perfect pair for both winter walks and business meetings.
Three Main Trends in Visual Merchandising Based on Events
Today, fashion stores are trying to adapt under the pressure of marketplaces. This is happening not only in Russia, but all over the world, because marketplaces are capturing an ever-increasing share of the market in different countries. There is a battle for the buyer, so offline retailers are using additional tools. Viktor Malygin, an expert in visual merchandising (VM) and retail design at Fashion Consulting Group, believes that the main thing a retailer can and should do to attract customers to their store is to create an event. The idea of eventfulness should run like a red thread through the entire work of an offline store today. The expert talks about three main VM trends, which are based on eventfulness.
How to Conduct an Effective Strategy Session for a Shoe Business?
Every business owner imagines a cloudless future for their company something like this: high profits, ideal employees, loyal customers, competitors biting their elbows, and market conditions that are favorable specifically for their company. Want to get closer to your dreams? Turn them into goals, says fashion business management and development expert and regular SR contributor Maria Gerasimenko. And achieving any goals requires developing a strategy. Today, it is important to understand that strategy is vital for any business - from microenterprises to large holdings.
Heading towards Moscow - development of the MASCOTTE chain in a new concept
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The international footwear exhibition Euro Shoes premiere collection was successfully held in Moscow
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Turkish brand Vaneda on Euro Shoes
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We are ready for active development in the Russian market
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Current techniques in lighting a shoe store
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Sales of shoes and accessories: effective techniques for business rhetoric
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The whole truth about Bayer. Who is he and how to become one?
Bayer is no longer a new, but still a popular and sought-after profession. It’s fashionable to be a buyer. Buyers are at the origins of the emergence and development of trends. If the designer offers his vision of fashion in the season, then the buyer selects the most interesting commercial ideas. It is on buyers that the policy of sales of stores and what, in the end, the buyer will wear depends on. This profession is surrounded by a magical fleur, often associated with a lack of understanding of what exactly is the work of a buyer.
Fur, and not only: types of lining
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The best models of Czech shoes of the past
In Soviet times, for shoes from Czechoslovakia sold under the Cebo brand, customers stood in line for four hours and did not regret it, because Czech shoes were considered to be of high quality, comfortable and fashionable. Shoe designer Juraj Shushka shared a photo archive of his collection with Shoes Report magazine, which contains the most interesting Cebo models from the 1940's to the 1980's.
Retail Arithmetic
Before you begin to solve specific problems, you need to find out how accurately all the leaders of your company understand the basic terminology of retail.
How to fire a worker without tears, scandal and trial
Sooner or later, any manager is faced with the need to part with an employee. Properly and on time the dismissal procedure will save the company money, and the boss himself - nerves and time. But why sometimes, knowing that a break in relations is inevitable, we put off the decision for months?
