Rossi De Palma became the face of Mango Touch
Fashion brand Mango Touch has created a joint collection of shoes and accessories with the brand Werelse. The face of the advertising campaign was the Spanish actress and muse Pedro Almadovara Rossi De Palma.
The Werelse brand was created by three famous bloggers: Italian Chiara Ferragni, Mexican Andy Torres and Swedish Carolina Engman. Mango Touch, a subsidiary of the Spanish brand Mango, produces shoes, bags, jewelry and accessories. The two brands came together to create a capsule collection. The faces of the advertising video were the three founders of the Werelse brand and the muse Pedro Almadovara Ross de Palma. The video is already available on the Mango YouTube channel.
The capsule collection includes three lines: Neon, Buckle and Silver. The first included neon yellow boats with transparent heels, a leather messenger bag and an iPhone case in the same color. The Buckle line included platform sandals with a strap around the ankle, a clutch on a chain and two bracelets. The Silver line included mirrored flat shoes, a silver bag and a laptop case.
The collection will go on sale on 12 in April and will be available only in the online store of the Mango brand, as well as on the official website of the Werelse brand, writes wday.ru.
Fashion brand Mango Touch has created a joint collection of shoes and accessories with the brand Werelse. The face of the advertising campaign was the Spanish actress and muse Pedro Almadovara Rossi De Palma.
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Against the backdrop of store closures during the pandemic and even greater growth in online sales channels, the question of the efficiency of retail space can no longer be ignored. Moreover, no one - not small businesses, not industry giants. SR expert and our regular contributor Elena Vinogradova provides her own checklist for analyzing store performance, which will help you make the right decision: to close a store or restructure it by reducing the area or changing the location.
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EURO SHOES is the only exhibition of European brands in RUSSIA!
Dear buyers and visitors of the exhibition!
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Winter 2019 / 2020: the main trends in the design of festive showcases
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We continue a series of articles devoted to the four main fashionable topics for shoes for fall and winter of the next season. In the previous issue, our expert Galina Kravchenko spoke in detail about two trends - Pastoe and Terraform, and which shoe models will be relevant, which silhouettes, colors, materials and details will be fashionable in the FW 2020/21 season. In this issue - a detailed analysis of the third fashion theme CURIO PARLOR - Antique Salon.
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“What is the difference between TEP and EVA? What does tunit promise me? Is PVC glue? What is the sole of these shoes made of? ”- the modern buyer wants to know everything. In order not to smash his face in front of him and be able to explain whether such a sole suits him in soles, carefully read this article. In it, process engineer Igor Okorokov tells what materials the soles of shoes are made of and what makes each of them so good.
How to set prices that will earn
Some businessmen still confuse the concept of margin with the concept of trade margins and set prices for their goods, guided solely by the example of competitors. No wonder they go broke! Analyst at the Academy of Retail Technologies Maxim Gorshkov gives several tips and formulas with which you can set not only ruinous, but also profitable prices.
Sales of shoes and accessories: effective techniques for business rhetoric
Which speech modules are effective in communicating with potential and current customers of shoe stores, and which are not, Anna Bocharova, a business consultant, knows.
We form the salary of sellers: expert advice
“How do you charge your consultants for personal or general sales?” Is one of the most popular questions causing a lot of controversy and gossip on the online forums of retail business owners. Indeed, how to properly form the earnings of sellers? But what about bonuses, where to get a sales plan from, do employees allow them to buy goods at discounted stores? In search of truth, the Shoes Report turned to a dozen shoe retailers, but no company wanted to disclose its motivation system - the process of its development was too complicated and individual. Then we asked four business consultants, and finally became convinced that the topic of seller motivation is very complex, because even our experts could not come to a common opinion.
Fur, and not only: types of lining
In the production of winter shoes, various materials are used that are designed to preserve heat and meet the requirements of consumers: natural sheepleather, faux fur, faux fur made from natural wool and others. All types of lining fur have their advantages and disadvantages. Consider the properties of each of them.
How to fire a worker without tears, scandal and trial
Sooner or later, any manager is faced with the need to part with an employee. Properly and on time the dismissal procedure will save the company money, and the boss himself - nerves and time. But why sometimes, knowing that a break in relations is inevitable, we put off the decision for months?
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In Soviet times, for shoes from Czechoslovakia sold under the Cebo brand, customers stood in line for four hours and did not regret it, because Czech shoes were considered to be of high quality, comfortable and fashionable. Shoe designer Juraj Shushka shared a photo archive of his collection with Shoes Report magazine, which contains the most interesting Cebo models from the 1940's to the 1980's.
Ecommerce Laws Every Seller Should Know
The sale of goods via the Internet is becoming increasingly popular and in demand, however, at the same time, difficulties arise regarding issues of legal regulation of trade through the Internet, work with delivery and returns, and maintaining cash registers. Ivan Kurguzov, Executive Director of Oborot.ru, told how to avoid possible mistakes and how to legally conduct trade through the Internet.
Retail Arithmetic
Before you begin to solve specific problems, you need to find out how accurately all the leaders of your company understand the basic terminology of retail.
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