Soho
Russia has grown in price
28.08.2012 2310

Russia has grown in price

According to Brand Finance, the country's value as a brand is more than $ 1 trillion

The Rossiya brand is gradually increasing in value, but it is still far from the top five most valuable countries in the world, such as the USA, China and Germany. This conclusion can be made based on the data of the next Brand Finance report - Top-100 Most Valuable Nation Brands, which takes into account the investment and tourist attractiveness of countries, the dynamics of GDP growth and other parameters. In 2012, the value of the Rossiya brand, according to experts, was $ 1,058 trillion, compared with $ 847 billion last year.

The almost 30% increase in value helped Russia move up one spot from last year's ranking and three spots from 2010. The first place is still occupied by the United States, whose value is almost 15 times higher and amounts to $ 14,641 trillion. There have been no major changes in the top three this year - its composition has remained the same, but China has managed to move Germany down one line.

The fastest growing brands are countries such as Poland, Ukraine, Switzerland, China and Argentina. Poland's economy continues to grow, according to a report from Brand Finance, a country that managed to avoid the impact of the 2008 recession of the year. In addition, the rating of Poland, as well as the rating of Ukraine, was affected by the fact that the European Football Championship was held in 2012.

Russia is not among the fastest growing brand countries. She did not get into the twenty most powerful brands, where the primacy belongs to Singapore. In this sub-rating, one of the most important evaluation parameters is the so-called Brand Strength Index. The United States has the fastest growing index. Taiwan, the UK, Denmark, Switzerland, Malaysia, New Zealand, Japan, Brazil and Saudi Arabia are also among the ten fastest growing brands by this parameter.

Australia has become the most attractive brand in terms of tourism, while Singapore has the highest investment attractiveness. Switzerland is the best country to work and study in, the report says, and the US is the best brand to use its name to promote goods and services.

As for the continents, Europe remains the most valuable with a value of $ 17,5 trillion. The greatest growth was shown by South America, adding to the cost of 43%, mainly due to the growth of Brazil, writes sostav.ru.

According to Brand Finance, the value of the country as a trademark amounted to more than $ 1 trillion. The brand “Russia” is gradually growing in price, but is still far from the top five most valuable countries in the world, such as ...
5
1
Rating

Latest News

Paco Rabann dies at 88 in France

A Spanish-born designer whose style has become synonymous with space age aesthetics, Paco Raban has passed away at the age of 88 during…
04.02.2023 326

One of the founders of the National Shoe Union Sergey Prytkov passed away

Sergei Prytkov, one of the founders of the National Shoe Union (NOBS), an industry organization that brings together manufacturers, suppliers and sellers of footwear, passed away at the age of 66 ...
03.02.2023 175

Tiffany and Nike Unveil Joint Air Force Capsule

The result of the Tiffany-Nike collaboration was briefly kept under wraps with the Nike Air Force 1 in black suede with Nike's signature comma in Tiffany Blue. From the jewelry brand of shoes also got placed on the heel of sneakers ...
03.02.2023 432

Architectural shoe brand Nicholas Kirkwood is shutting down

British designer Nicholas Kirkwood has taken the decision to shut down his eponymous shoe brand after 18 years of development. Founded in 2005, Nicholas Kirkwood is a luxury brand known for its innovative and architectural…
02.02.2023 332

Ferragamo reports revenue growth in 2022

Italian luxury group Salvatore Ferragamo reports sales growth in 2022 in all regions except Asia-Pacific, where growth slowed due to quarantine measures related to the spread of…
01.02.2023 316
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning