The brand "Russia" is gradually increasing in price, but is still far from the first five of the most valuable countries in the world, such as the USA, China and Germany. This conclusion can be made based on the data of the latest Brand Finance report - Top-100 Most Valuable Nation Brands, which takes into account the investment, tourist attractiveness of countries, GDP growth dynamics and other parameters. In the 2012 year, the value of the Russia brand, according to experts, was $ 1,058 trillion compared to $ 847 billion last year.
The increase in value by almost 30% helped Russia to rise one line compared to last year’s rating and three lines compared to 2010. The first place is still occupied by the United States, whose cost is almost 15 times higher and amounts to $ 14,641 trillion. In the first three this year there were no special changes - its composition remained the same, but China managed to shift Germany one line down.
The fastest growing brands are countries such as Poland, Ukraine, Switzerland, China and Argentina. Poland's economy continues to grow, according to a report from Brand Finance, a country that managed to avoid the impact of the 2008 recession of the year. In addition, the rating of Poland, as well as the rating of Ukraine, was affected by the fact that the European Football Championship was held in 2012.
Russia is not among the fastest growing brand countries. She did not get into the twenty most powerful brands, where the primacy belongs to Singapore. In this sub-rating, one of the most important evaluation parameters is the so-called Brand Strength Index. The United States has the fastest growing index. Taiwan, the UK, Denmark, Switzerland, Malaysia, New Zealand, Japan, Brazil and Saudi Arabia are also among the ten fastest growing brands by this parameter.
The most attractive brand in terms of tourism has become Australia, Singapore has the highest investment attractiveness. The best country for work and education, the report says, is Switzerland, and the United States is the best brand that uses its name to promote goods and services.
As for the continents, Europe remains the most valuable with a value of $ 17,5 trillion. The greatest growth was shown by South America, adding to the cost of 43%, mainly due to the growth of Brazil, writes sostav.ru.