Russian e-commerce will show growth
27.02.2014 3074

Russian e-commerce will show growth

The share of e-commerce in Russian retail will increase from 3% at the beginning of 2014 to 10-12% to 2018-2020, experts at PricewaterhouseCoopers (PwC) predict.

According to Euromonitor, Russian e-commerce reached 17,5 billion dollars in 2013 year. This amount includes international trade.

In 2013, the share of Internet users who made at least one online purchase increased from 68% to 94%. "Among the 1,074 Russian Internet users interviewed by PwC, 1,006 have already made online purchases, with about 600 of them making such purchases at least monthly," PwC partner Martine Paters told reporters on Tuesday.

According to PwC forecasts, the distribution of the Internet among the population will grow to 68% by 2017 year, reaching the mark of 38 million households. It is expected that the spread of mobile Internet will exceed the spread of wired high-speed Internet. Currently, 43% of Russians (61 million people) use mobile Internet services in the Russian Federation. By 2017, this number will reach 100 million, 70 percent of the population.

Paters noted that the share of respondents making purchases via smartphone in 2013 was 41% versus 28% in 2012. However, Russians still actively visit ordinary stores, 80% - at least once a month. According to PwC, in Russia the volume of purchases made directly from manufacturers is growing rapidly. If in 2012 year 70% of respondents did not make any purchases directly from manufacturers, then in 2013 such respondents became only 22%.

According to PwC partner Natalia Kozlova, legislative initiatives to reduce the amount of duty-free one-time purchases in foreign stores in the long run will allow consumers to reorient themselves to Russian online retailers. However, a significant outflow will not occur, she said.

The share of e-commerce in Russian retail will increase from 3% at the beginning of 2014 to 10-12% by 2018-2020, PricewaterhouseCoopers experts predict ...

Latest News

LIMÉ opened a flagship in a mansion on Kuznetsky Most

The flagship store of Russian clothing retail LIMÉ opened on five floors of an old mansion built in 1903 on Kuznetsky Most Street in Moscow. The store occupied the space of the former Nike flagship. And even earlier in the 1940s. Here…
23.07.2024 48

Rendez-Vous launched cross-promotion with Ile de Beaute

Russian shoe retailer Rendez-Vous continues to launch cross-promotions with different companies from the retail sector. One of Rendez-Vous’s regular partners is the cosmetic chain “Ile de Beaute.” Two brands...
23.07.2024 70

Tom Ford changes creative director

Peter Hawkings, Tom Ford's longtime deputy who took over as the brand's creative director in 2023, has left the business, BOF writes, citing a statement from the Estée Lauder company. A successor will be announced in the "near future" -...
22.07.2024 249

Balenciaga promotes Rodeo Bag with the help of three star actresses

The advertising campaign for the luxury brand Balenciaga Rodeo Bag launched on July 18. Its main characters were three actresses - Isabelle Huppert, Kim Kardashian and Naomi...
22.07.2024 269

Adidas pulls out of sneaker campaign featuring Bella Hadid

A recently launched advertising campaign for Adidas Originals sneakers, the face of which was chosen by American supermodel Bella Hadid, unexpectedly found itself at the center of a public scandal. The ad caught the attention of the American Jewish...
22.07.2024 382
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning