The share of e-commerce in Russian retail will increase from 3% at the beginning of 2014 to 10-12% to 2018-2020, experts at PricewaterhouseCoopers (PwC) predict.
According to Euromonitor, Russian e-commerce reached 17,5 billion dollars in 2013 year. This amount includes international trade.
In 2013, the share of Internet users who made at least one online purchase increased from 68% to 94%. "Among the 1,074 Russian Internet users interviewed by PwC, 1,006 have already made online purchases, with about 600 of them making such purchases at least monthly," PwC partner Martine Paters told reporters on Tuesday.
According to PwC forecasts, the distribution of the Internet among the population will grow to 68% by 2017 year, reaching the mark of 38 million households. It is expected that the spread of mobile Internet will exceed the spread of wired high-speed Internet. Currently, 43% of Russians (61 million people) use mobile Internet services in the Russian Federation. By 2017, this number will reach 100 million, 70 percent of the population.
Paters noted that the share of respondents making purchases via smartphone in 2013 was 41% versus 28% in 2012. However, Russians still actively visit ordinary stores, 80% - at least once a month. According to PwC, in Russia the volume of purchases made directly from manufacturers is growing rapidly. If in 2012 year 70% of respondents did not make any purchases directly from manufacturers, then in 2013 such respondents became only 22%.
According to PwC partner Natalia Kozlova, legislative initiatives to reduce the amount of duty-free one-time purchases in foreign stores in the long run will allow consumers to reorient themselves to Russian online retailers. However, a significant outflow will not occur, she said.