Rieker
Russian buyers love new items
24.06.2015 2692

Russian buyers love new items

Russians love when they are offered new products, according to 67% of respondents in a new Nielsen survey. In most cases, they are ready to buy them if the prices for new items "do not bite". Moreover, 46% purchased previously unknown goods and products for themselves during the last visit to the store.

And yet 33% chose low prices as the main choice when buying, another 27% wanted to "pamper themselves", the same amount bought a certain product, since it was suitable for the whole family. At the same time, 21% chose a certain novelty because of the brand.

Russians love when they are offered new products, according to 67% of respondents in a new Nielsen survey. In most cases, they are ready to buy them, if the prices for new items "do not ...
5
1
Rating

Latest News

Gigi Hadid Appears in Boss Campaign

American supermodel Gigi Hadid presented a new collection of the German fashion brand Boss. In the campaign photo, Hadid is dressed in a black loose-fitting pantsuit, on the model's feet are black sandals from the brand's new women's spring collection ...
27.01.2023 63

Ermenegildo Zegna Group reports 2022% revenue growth in 15,5

Italian group Ermenegildo Zegna ended 2022 with a 15,5% increase in revenue, although business results were impacted by anti-covid restrictions in the Bolshoi…
26.01.2023 287

In the new Coccinelle advertising campaign - Italy, femininity and the scent of the night

The new advertising campaign of the Italian brand of bags and accessories Coccinelle, #ALLABOUTUS is the third joint project of photographer Giampaolo Sgura and one of the most influential people in the fashion world, a freelance editor and creative director…
26.01.2023 318

Kotofey is going to open about 40 new stores in 2023

The brand of children's shoes and clothes "Kotofey" continues the active development of its retail network and enters foreign markets. In 2022, 24 new stores opened under the Kotofey brand, including the first outlets in Belarus. In 2023…
25.01.2023 288

In 2022, 13 new brands appeared on the St. Petersburg market

The activity of retailers in terms of launching new stores in St. Petersburg last year remained at the level of 2021. According to the estimates of the consulting company Nikoliers, about 150 stores have opened in the city's shopping centers, and almost ...
24.01.2023 435
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning