Russians love when they are offered new products, according to 67% of respondents in a new Nielsen survey. In most cases, they are ready to buy them if the prices for new items "do not bite". Moreover, 46% purchased previously unknown goods and products for themselves during the last visit to the store.
And yet 33% chose low prices as the main choice when buying, another 27% wanted to "pamper themselves", the same amount bought a certain product, since it was suitable for the whole family. At the same time, 21% chose a certain novelty because of the brand.