Russian families do not have enough money for shoes
According to a recent study by Rosstat, 35,4% of Russian families do not have the financial ability to purchase for each family member two pairs of shoes appropriate for the season (one for each season). Among large families, such 40%, writes RBC.
Rosstat conducted a study of the financial situation of households from 15 to 29 last September in all regions of Russia. The study involved 60 thousand households, the study was conducted on the basis of a personal survey. The results were presented on April 1 2019 of the year.
From the data of Rosstat it follows that the minimum income required for a Russian family to make ends meet is 58,5 thousand rubles.
At the same time, cash income (on average per capita) in 2018 year, according to preliminary estimates by Rosstat, amounted to 32,6 thousand rubles. About 79,5% of families, one way or another, have difficulty acquiring the necessary minimum of goods, including shoes. About a third of Russian families have difficulty acquiring two pairs of shoes (one for each season) for each family member per year.
According to the latest research by Rosstat, 35,4% of Russian families do not have the financial opportunity to purchase two pairs of shoes suitable for the season for each family member (one for each ...
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The international shoe design competition Shoes Style, held in Moscow this year, showcased many interesting footwear and accessory collections. Shoes Report recently published a story about the winners—third-year students from Kosygin Russian State University, Margarita Skvaznikova and Egor Lysov, who presented their "Retrospective" shoe collection at Shoes Style.
ICEBUG at Euro Shoes: Swedish Innovation in Grip Technology
ICEBUG is a Swedish company steeped in innovation and creativity. Our rapid growth is a result of our expertise in grip and technology. Since its inception, ICEBUG has been creating footwear with superior grip and is always striving to improve grip even further.
KV+ will present versatile sneakers for both sports and urban wear at Euro Shoes.
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Rieker and Remonte are regular exhibitors at Euro Shoes: meet your favorite brands at the exhibition from August 25 to 28 at the Central Trade Fair Center.
Riker and Remonte will present their Spring/Summer 2027 collections at the Euro Shoes exhibition (August 25–28, WTC Congress Centre).
New brands at Euro Shoes in August!
At the end of the month, from August 25th to 28th, the international footwear and accessories exhibition Euro Shoes Premiere Collection will take place in Moscow at the WTC Congress Center on Krasnopresnenskaya Embankment. We'd like to introduce you to the new exhibitors at Euro Shoes, who will be presenting their collections of footwear, accessories, shoe care products, and leather goods.
From July 27 to 29, the Euro Shoes@CAF_Eliteline 2026 exhibition will be held in Almaty, Kazakhstan.
Elite Line is an international specialized exhibition of footwear, fur, leather, and accessories. The exhibition will feature collections from international and domestic manufacturers from Russia, Turkey, Germany, Italy, Kazakhstan, and other countries.
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The share of marketplaces will grow
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MARCO TOZZI presented his Fall-Winter 2025/26 collection in Moscow.
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The leading international exhibition of footwear and accessories in Moscow, Euro Shoes premiere collection, starts next week!
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Customer profiling in a shoe store. What is this technique and how can it be used in sales?
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“How do you charge your consultants for personal or general sales?” Is one of the most popular questions causing a lot of controversy and gossip on the online forums of retail business owners. Indeed, how to properly form the earnings of sellers? But what about bonuses, where to get a sales plan from, do employees allow them to buy goods at discounted stores? In search of truth, the Shoes Report turned to a dozen shoe retailers, but no company wanted to disclose its motivation system - the process of its development was too complicated and individual. Then we asked four business consultants, and finally became convinced that the topic of seller motivation is very complex, because even our experts could not come to a common opinion.
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Technology Selling Issues
There is nothing worse than meeting the buyer with the words “Hello, can I help you with something?”, Because the seller works in the store just to help. Criticizing this well-established pattern of communication with the buyer, Andrei Chirkarev, business coach for effective sales and the founder of the New Economy project, shares the technology of truly selling issues with readers of Shoes Report.
Fur, and not only: types of lining
In the production of winter footwear, various materials are used that are designed to retain heat and meet the requirements of consumers: natural sheepleather, artificial fur, artificial fur from natural wool and others. All types of lining fur have their own advantages and disadvantages. Let's consider the properties of each of them.
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In Soviet times, for shoes from Czechoslovakia sold under the Cebo brand, customers stood in line for four hours and did not regret it, because Czech shoes were considered to be of high quality, comfortable and fashionable. Shoe designer Juraj Shushka shared a photo archive of his collection with Shoes Report magazine, which contains the most interesting Cebo models from the 1940's to the 1980's.
Retail Arithmetic
Before you begin to solve specific problems, you need to find out how accurately all the leaders of your company understand the basic terminology of retail.
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