The average revenue per square meter of the largest apparel and footwear retailers in Russia has grown by 3% over the past year. These data are presented in the INFOLine Retailer Russia TOP-100 rating of retail chains, compiled by INFOLine in cooperation with Retailer magazine. According to the study, more active growth in revenues is hindered by the growth of rental rates. Moreover, for the segment of clothing and footwear - this figure is one of the highest.
INFOLine notes that on average over a hundred Russian retail leaders, sales per square meter grew insignificantly (6,3% in ruble terms, which does not even cover last year’s inflation). This is primarily due to the high level of competition in the markets of large cities, where the bulk of the revenue of large retailers is formed. A significant increase in the revenue of most of the largest chains in 2010 was not due to an increase in the efficiency of their operating activities, but to an increase in the area as a result of the opening of new stores (the total increase in the area of the first hundred retailers by the end of the 2010 year amounted to 13 million sq m).
Revenue per square meter for 2010 year varies significantly depending on the segment. According to INFOLine analysts, this is due to the fact that the levels of rental rates in shopping centers for chains also vary depending on the retail segment. So, the level of rental rates in Russia for clothing market players reaches $ 4 thousand per square meter per year.
INFOLine predicts a further increase in rental rates. According to the agency’s specialists, the tendency will be further developed already in the first half of this year. Since the beginning of 2011, many developers, owners of shopping malls, have been engaged in the renegotiation of contracts that were concluded during the crisis. Prices in new contracts are rising, analysts say. About it writes fashionunited.ru