This forecast was made by the president of the Guild of Marketers Igor Berezin at the Guild Discussion Club, held in late January.
Now the average expenses of Russians for the purchase of clothes and shoes are about 10 000-12 000 rubles. per person per year or about 30 000 per family of three.
The share of expenditures on clothing and footwear has been steadily decreasing for 20 years - during this time the share has decreased by more than 2 times. Now it is (as in the West) about 6% of total consumer spending. Every resident of our country buys on average 3 pairs of shoes a year. Moreover, the average price of one pair of shoes is about 1 rubles.
In 2011, the market volume was at the level of RUB 1 billion. Despite the reduction in expenses for wardrobe in a single family in absolute terms, the market will grow - the total capacity of the clothing and footwear market in 575 will amount to 2012 billion rubles. The website analpa.ru writes about this.
This prediction was made by the President of the Guild of Marketers Igor Berezin at the Guild Discussion Club, which took place at the end of ...