The Russian clothing and footwear market in 2012 will grow to 1 775 billion rubles.
This forecast was made by the president of the Guild of Marketers Igor Berezin at the Guild Discussion Club, held in late January.
Now the average expenses of Russians for the purchase of clothes and shoes are about 10 000-12 000 rubles. per person per year or about 30 000 per family of three.
The share of expenditures on clothing and footwear has been steadily decreasing for 20 years - during this time the share has decreased by more than 2 times. Now it is (as in the West) about 6% of total consumer spending. Every resident of our country buys on average 3 pairs of shoes a year. Moreover, the average price of one pair of shoes is about 1 rubles.
In 2011, the market volume was at the level of RUB 1 billion. Despite the reduction in expenses for wardrobe in a single family in absolute terms, the market will grow - the total capacity of the clothing and footwear market in 575 will amount to 2012 billion rubles. The website analpa.ru writes about this.
This prediction was made by the President of the Guild of Marketers Igor Berezin at the Guild Discussion Club, which took place at the end of ...
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MUNZ Group: Five common mistakes when searching for line personnel
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Euro Shoes will be held in pavilions 2.5, 2.6 of the Expocentre Fairgrounds
Dear partners!We inform you that the Euro Shoes premiere collection exhibition will be held from August 26 to 29 at the Expocenter, pav. 2.5 and 2.6.
Time-tested and new collections
PETER KAISER SPRING/SUMMER 2025
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Difficulties in recruiting personnel and how to deal with them
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“How do you charge your consultants for personal or general sales?” Is one of the most popular questions causing a lot of controversy and gossip on the online forums of retail business owners. Indeed, how to properly form the earnings of sellers? But what about bonuses, where to get a sales plan from, do employees allow them to buy goods at discounted stores? In search of truth, the Shoes Report turned to a dozen shoe retailers, but no company wanted to disclose its motivation system - the process of its development was too complicated and individual. Then we asked four business consultants, and finally became convinced that the topic of seller motivation is very complex, because even our experts could not come to a common opinion.
Technology Selling Issues
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Fur, and not only: types of lining
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The best models of Czech shoes of the past
In Soviet times, for shoes from Czechoslovakia sold under the Cebo brand, customers stood in line for four hours and did not regret it, because Czech shoes were considered to be of high quality, comfortable and fashionable. Shoe designer Juraj Shushka shared a photo archive of his collection with Shoes Report magazine, which contains the most interesting Cebo models from the 1940's to the 1980's.
Retail Arithmetic
Before you begin to solve specific problems, you need to find out how accurately all the leaders of your company understand the basic terminology of retail.
How to fire a worker without tears, scandal and trial
Sooner or later, any manager is faced with the need to part with an employee. Properly and on time the dismissal procedure will save the company money, and the boss himself - nerves and time. But why sometimes, knowing that a break in relations is inevitable, we put off the decision for months?
