According to analysts of the eMarketer research company, the Russian online trading market will grow in 2014 by 17,1% to 20,92 billion dollars. Now Russia is among the ten fastest growing online trading markets, but from next year the growth rate may slow down sharply. Moreover, experts believe that on average in the world online commerce will grow faster.
Russian shoppers are mainly concentrated in large cities, the online shopping market there is already close to saturation, says analyst Monica Perth. “We do not expect that other regions will be able to provide great growth, since they are limited by even more factors,” she said. Among them - lower penetration of broadband Internet, lower financial literacy (this affects the methods of payment for purchases). In addition, there are not many really large local players in Russia, and logistics remains a sore point for the industry.
At the end of last year, Yandex.Market and GfK recorded that Russian online stores began to attract fewer new customers over the past 12 months. The first purchase in a Russian store was made by 26% of respondents, and in a foreign store - 22%.
According to the estimates of the Association of Internet Trade Companies (AKIT), which unites large Russian online retailers, e-commerce turnover in Russia grew by 27% over the past year to $ 17 billion. AKIT does not agree that market growth is slowing down. “We forecast an average annual growth rate of 2-3% in the next 25-30 years,” says Vitaly Zhigulin, executive director of AKIT. The main directions for the development of the market, according to him, are regional expansion, consolidation of market participants, investment growth, development of logistics and construction of multi-channel formats.