Finn Flare Spring-Summer 2020
Russian clothing manufacturer Finn Flare launches shoe production
The Russian company Finn Flare, which produces men's and women's clothing of the mid-price segment and develops a network of single-brand stores in Russia, decided to expand the range of products by starting production of shoes. The first collection under the Finn Flare brand comes out in the spring-summer 2020 season.
The collection of shoes includes 16 female and male models - these are comfortable sneakers and sneakers, comfortable sandals and slip-ons. When developing the collection, brand designers tried to take into account the slightest nuances and features of the life of a modern urban resident. The main emphasis in shoe design is on conciseness and versatility. Its main features are - the classic color palette, comfortable pad, increased completeness, the use of high quality materials.
“The launch of the shoe collection was a reaction to the request of our customers, who are increasingly buying things not individually, but a whole image. Indeed, there are more chances to avoid emotional purchases, which then simply take up space in the closet. And just for a full-fledged image, there wasn’t enough shoes that would increase the average check and attract new customers, ”comments Ksenia Ryasova, President of Finn Flare.
The Finn Flare shoe collection is produced at Russian factories; in the future, Finn Flare plans to expand the shoe collection and increase it to 10% in the general assortment.
At the moment, the Finn Flare retail chain has 135 stores, of which 33 are open for franchising. Finn Flare collections are represented in the largest European online stores Otto, Amazon, Zalando. The company has its own representative office in Kazakhstan. Revenue growth in 2019 was 9% compared to the previous year.
The Russian company Finn Flare, which produces men's and women's clothing in the mid-price segment and develops a network of mono-brand stores in Russia, decided to expand its product range, ...
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