Soho
Russian startup Bino has developed an application for working with "mystery shoppers."
08.06.2017 3696

Russian startup Bino has developed an application for working with "mystery shoppers."

The new Bino service allows retailers to use the services of "mystery shoppers" without involving specialized agencies and other intermediary structures.

BINO service operates on the Uber-model and is an online platform that allows companies to directly interact with mystery shoppers, automatically measure customer experience and monitor the implementation of quality standards.

The founders of the startup own a network of Mirror CX agencies in Russia, which specialize in conducting inspections of retail outlets using “mystery shoppers”.

Agency employees come to outlets under the guise of ordinary buyers in order to evaluate parameters agreed upon with customers. Thus, customers receive an objective assessment of the quality of service at points of sale, professional skills of sellers, their degree of politeness with visitors to stores, etc.

Bino service provides the ability to direct, bypassing the agency, interaction with mystery shoppers. It has an intelligent quality control system, allows for timely correction of tasks and questionnaires, provides users with visual reports that allow online assessment of the state of the retail network as a whole or its individual sections.

The developers of the service believe that, first of all, it will be of interest to companies working in the areas of grocery and fashion retail, catering (cafes and restaurants).

The new Bino service allows retailers to use the services of "mystery shoppers" without the involvement of specialized agencies and other intermediaries ...
5
1
Rating

Latest News

Dior presented "high" strappy sandals at Paris Fashion Week

Floral print and an endless number of shin straps are the new style of Dior shoes, showcased in the brand's spring-summer 2023 collection at Paris Fashion Week. Strappy sandals come with fine mesh knee socks in black and…
28.09.2022 214

Bottega Veneta set the shoe trends at Milan Fashion Week

One of the most interesting shoe collections that was shown at the recent Milan Fashion Week was the collection of the Italian luxury brand Bottega Veneta, part of the Kering Group. This is the second collection of the brand, created by the efforts of…
28.09.2022 232

Sales of clothing and footwear in Russia decreased in units, but increased in value

According to a study by the Check Index resource of the fiscal data operator OFD Platform (takes into account data from 1,1 million online cash registers in Russia), conducted at the request of RBC, the volume of clothing and footwear sales in Russia fell sharply in the spring of 2022, but ...
26.09.2022 321

Milan MICAM recorded 35 visitors

A major exhibition event was held in Milan, bringing together international professional exhibitions MICAM, Mipel, TheOneMilano and HOMI Fashion&Jewels. The total number of guests of the exhibition project, which took place from 18 to 20 September 2022 in…
26.09.2022 216

Furla presented a new clutch at Milan Fashion Week

Furla discovered the infringement of women's rights in the music scene and released a protest limited collection of bags. The collection is based on a new model of the Metropolis cross-body clutch bag…
25.09.2022 281
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning