The new Bino service allows retailers to use the services of "mystery shoppers" without involving specialized agencies and other intermediary structures.
BINO service operates on the Uber-model and is an online platform that allows companies to directly interact with mystery shoppers, automatically measure customer experience and monitor the implementation of quality standards.
The founders of the startup own a network of Mirror CX agencies in Russia, which specialize in conducting inspections of retail outlets using “mystery shoppers”.
Agency employees come to outlets under the guise of ordinary buyers in order to evaluate parameters agreed upon with customers. Thus, customers receive an objective assessment of the quality of service at points of sale, professional skills of sellers, their degree of politeness with visitors to stores, etc.
Bino service provides the ability to direct, bypassing the agency, interaction with mystery shoppers. It has an intelligent quality control system, allows for timely correction of tasks and questionnaires, provides users with visual reports that allow online assessment of the state of the retail network as a whole or its individual sections.
The developers of the service believe that, first of all, it will be of interest to companies working in the areas of grocery and fashion retail, catering (cafes and restaurants).