Russian startup Sarafan has developed a service that allows fashion brands to attract customers to online stores directly from Instagram Photos from blog post on Instagram Shoes Report
18.05.2017 3320

Russian startup Sarafan has developed a service that allows fashion brands to attract customers to online stores directly from Instagram

Anetika has created a tool that allows Instagram users to search for clothes, shoes, and accessories by picture (photos) in online stores.

Thanks to the Sarafan service, the user of the social network gets the opportunity to quickly find out in which online store you can buy the thing that he saw in the photo on the blog, just click on the Sarafan link that will be present under the photo. She will direct him directly to the online store, in the assortment of which there is a thing he likes.

The service can be used by brands that have an online store with photos of goods. Payment for the Sarafan service by the brand is the cost of a click or one click on the Sarafan link to its website.

Thus, for fashion brands, the service provides an opportunity to attract customers, while for bloggers it gives the opportunity to earn extra money. By installing the Sarafan app, the blogger gets paid for every click on the sarafan link under the photo on his blog.

Currently, the service is testing a number of shoe brands, for example, Ralf Ringer and Econika.

At the same time, Anetika is working to attract popular Instagram bloggers, whose audience is more than 1000 people, and blogs are close to fashion.

“For bloggers, Instagram is an opportunity to earn extra money, for brands, it is an opportunity to attract already interested customers,” comments Anetika CEO Andrei Korhov.

Specialists of Socialist Media, whose business area includes three key areas - native advertising, performance projects, integration into games and applications, called the idea of ​​the Sarafan project interesting. However, according to Mikhail Polyakov, head of performance projects at Socialist Media, it’s still hard to understand how this service can compete in effectiveness with targeted advertising and advertising with bloggers.

Platform Sarafan is based on neural network computing technology that combines fashion and eCommerce. Sarafan himself. AI was built on the Microsoft Azure cloud platform. The application uses the resources of Microsoft Cognitive Services for the operation of self-learning neural network algorithms, computer vision and machine learning, on the basis of which the recognition system functions. Sarafan element. AI can be integrated into social networks or media sites.

Anetika has created a tool that allows Instagram users to search for clothes, shoes and accessories by a picture (photo) in ...

Latest News

Istanbul hosts the 67th Aymod International Footwear Fair

The world's second largest international exhibition of footwear and accessories Aymod takes place in Istanbul from September 28 to October 1, 2022. 67 companies are participating in the 428th session of Aymod. About 7000 have already registered at the exhibition…
30.09.2022 172

Wildberries will pay entrepreneurs a bonus for the growth of orders

The Russian online retailer Wildberries is running a price containment program under which entrepreneurs who list their products on the online platform and provide discounts on their products will receive financial…
29.09.2022 264

By the end of the year, more than 300 sq. m of warehouses

According to Nikoliers, construction of 146 sq. m. has been completed in St. Petersburg since the beginning of the year. m warehouses. Contrary to expectations, developers continue to implement projects, as well as launch the construction of previously announced complexes. By…
29.09.2022 255

Mexico ramps up shoe exports amid US-China trade war

According to the results of the year, the growth of footwear exports in Mexico may amount to more than 50% and reach by the end of 2002 the volume from 32 million to 35 million pairs. This forecast was given by the President of the Chamber of the footwear industry of Guanajuato (CICEG) Alfredo ...
29.09.2022 858

Dior presented "high" strappy sandals at Paris Fashion Week

Floral print and an endless number of shin straps are the new style of Dior shoes, showcased in the brand's spring-summer 2023 collection at Paris Fashion Week. Strappy sandals come with fine mesh knee socks in black and…
28.09.2022 413
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning